BBG&G Blog: Expert Insights on Marketing
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The 2024 Paris Olympics were more than just a showcase of athletic excellence; they became a global platform for innovative marketing and unforgettable viral moments. Check out our top picks for the most noteworthy highlights. 1. The Influencer Touch Influencer marketing reached new heights during the Paris Olympics. Brands strategically…
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In an era where digital presence is paramount, the Tenement Museum faced a significant challenge. They needed to not only re-establish their brand but also increase awareness and visitation in a highly competitive landscape. Enter BBG&G-an integrated marketing and digital firm with a track record of positioning companies as industry…
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In 2024, short-form video continues to reign as content king! Here is a timeline of how it came to be: 2012– A year after its release, Snapchat introduced 10-second videos. Users were able to record short clips and send them to friends. Though they were videos that disappeared quickly they…
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In today’s digital age, social media has become a cornerstone of brand building and customer interaction. However, simply having a presence on these platforms is not enough. To truly leverage the power of social media, brands must focus on engagement. Engagement goes beyond mere visibility and followers; it involves creating…
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Sustainability has become essential in today’s business landscape. With consumers, regulators, and investors prioritizing environmental responsibility, brands must integrate eco-friendly practices into their marketing to stay competitive. This guide offers actionable insights on creating a sustainable marketing campaign and promoting internal eco-conscious practices to resonate with an environmentally aware audience.…
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Keeping up with Google’s latest updates is crucial as we navigate the ever-evolving digital marketing landscape. The March 2024 Google Updates primarily focus on enhancing content quality and curbing manipulative practices. Here’s a concise breakdown of what you need to know. Key Areas Addressed: Spam Reduction Targeted Parasite SEO Tactics:…
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In today’s digital era, social media and artificial intelligence (AI) are reshaping how we connect, create, and discover online. Let’s explore the latest AI trends across major platforms like Instagram, Facebook, Snapchat, and LinkedIn, uncovering unique benefits that are transforming social interaction. 1. Instagram & Facebook: The Meta AI Revolution…
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In the labyrinth of modern wellness and professional achievements, few voices resonate as clearly and powerfully as that of Dr. Kimberly Lemke. A beacon for those navigating the complexities of health, productivity, and personal success, Dr. Lemke’s insights offer practical, actionable advice for enhancing well-being. A Trailblazer in Wellness and…
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In recent years, there have been increasingly blurry lines between social media and search engines. This marks a significant shift in how users are engaging with content. As these shifts in behavior are occurring, different platforms are adapting. More specifically, social media posts are now appearing on search engine results…
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Women continue to make great strides in the business world, overcoming challenges and pioneering their own paths. In this personal and insightful Q&A with Christine Walsh, President of Alpha Graphics, Inc., we gain valuable insights into the world of professional growth from a female perspective. Alpha Graphics has distinguished itself…
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