BBG&G Blog: Expert Insights on Marketing
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Departments with different marketing goals operate like separate kingdoms within many organizations. Each team defends its own territory, using different tools, chasing different metrics, and rarely sharing insights with neighboring departments. This fragmented approach-known as siloed marketing-creates hidden costs that drain budgets and undermine campaign effectiveness. This blog post outlines…
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By Silvia Marin, Social Media Manager This past year, I had the privilege of being part of the Leadership Orange Signature Class of 2025, a journey that’s been as eye-opening as it has been transformative. As I stood on stage at graduation to deliver our class address, I realized just…
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At BBG&G Integrated Marketing, being a women-owned agency is more than a title-it’s the foundation of our strength, creativity, and success. We’re proud to highlight the incredible women who power our agency every day. From strategy and design to operations and client relationships, each team member brings passion, expertise, and…
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Looking to elevate your brand and stay ahead of your competitors? To succeed in the dynamic digital landscape, you need cutting-edge marketing solutions. Below, we’ve outlined five effective digital marketing solutions every business should integrate into their strategy to enhance brand visibility, drive engagement, and boost performance. SEO Optimization Want…
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With the global marketing automation market expected to more than double from 5.9 billion US Dollars in 2023 to $13.7 billion by 2030, marketing automation is no longer a luxury – it’s essential for success. Once reserved for corporate giants, marketing automation has now leveled the playing field. Today, 91%…
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HBO’s mega hit White Lotus isn’t just a TV guilty pleasure – it’s a cultural mirror, reflecting the deep, often unspoken emotional undercurrents that define travel, and in particular for women audiences. As a WBENC certified woman-owned and operated business, BBG&G believes the show’s power lies in its exploration of…
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Canva recently hosted its annual Canva Creates conference, and while I didn’t get the chance to see Cynthia Erivo live (a true heartbreak!), I did tune into the keynote-and wow, did it deliver. The newest features are clearly designed with creators in mind, aiming to make the content creation process…
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Businesses are constantly looking for innovative ways to reach their audiences. Traditional advertising methods, while still useful, no longer achieve the impact they once did. Enter Connected TV (CTV) marketing, an advertising tactic that blends the power of TV’s immersive experience with the precision of digital targeting. With CTV’s meteoric…
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The marketing landscape has evolved dramatically in the past decade, bolstered by rapid technological advancements and shifting consumer expectations. Reaching target audiences is no longer a straightforward process. Businesses must now tackle numerous platforms, complex algorithms, data analytics, and emerging trends to stay relevant. This increasing complexity has left many…
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The Super Bowl isn’t just the biggest night in football-it’s also the biggest stage for advertising. With millions of viewers tuning in, brands are willing to spend upwards of $8 million for a 30-second spot, hoping to capture attention and leave a lasting impression. Each year, advertisers push creative boundaries…
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