BBG&G Blog: Expert Insights on Marketing
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Sustainability has become essential in today’s business landscape. With consumers, regulators, and investors prioritizing environmental responsibility, brands must integrate eco-friendly practices into their marketing to stay competitive. This guide offers actionable insights on creating a sustainable marketing campaign and promoting internal eco-conscious practices to resonate with an environmentally aware audience.…
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Keeping up with Google’s latest updates is crucial as we navigate the ever-evolving digital marketing landscape. The March 2024 Google Updates primarily focus on enhancing content quality and curbing manipulative practices. Here’s a concise breakdown of what you need to know. Key Areas Addressed: Spam Reduction Targeted Parasite SEO Tactics:…
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In today’s digital era, social media and artificial intelligence (AI) are reshaping how we connect, create, and discover online. Let’s explore the latest AI trends across major platforms like Instagram, Facebook, Snapchat, and LinkedIn, uncovering unique benefits that are transforming social interaction. 1. Instagram & Facebook: The Meta AI Revolution…
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In the labyrinth of modern wellness and professional achievements, few voices resonate as clearly and powerfully as that of Dr. Kimberly Lemke. A beacon for those navigating the complexities of health, productivity, and personal success, Dr. Lemke’s insights offer practical, actionable advice for enhancing well-being. A Trailblazer in Wellness and…
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In recent years, there have been increasingly blurry lines between social media and search engines. This marks a significant shift in how users are engaging with content. As these shifts in behavior are occurring, different platforms are adapting. More specifically, social media posts are now appearing on search engine results…
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Women continue to make great strides in the business world, overcoming challenges and pioneering their own paths. In this personal and insightful Q&A with Christine Walsh, President of Alpha Graphics, Inc., we gain valuable insights into the world of professional growth from a female perspective. Alpha Graphics has distinguished itself…
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As we approach Women’s History Month and International Women’s Day, we proudly embrace our identity as a women-owned enterprise. At BBG&G Integrated Marketing, our team stands as a shining testament to the power and resilience of women in business. Meet the incredible individuals who drive our success: Deborah Garry, CEO…
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Marketing has evolved dramatically in recent years, thanks to the introduction of Artificial Intelligence (AI). These intelligent tools help in automating menial tasks, analyzing complex data, and predicting market trends with unprecedented accuracy. Yet, in this brave new world, the human touch in marketing is more critical than ever before…
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Think about the last time you practiced loyalty to a brand. Do you remember why? Perhaps their products were exactly what you were looking for and worked exactly how you needed them to. Or, it was because they shared the same morals and truly showed that they cared about their…
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Having a robust marketing plan is non-negotiable. It not only outlines your organization’s strategy and direction but also equips you to adapt to the fluid marketing landscape expected in 2024. Unlocking the potential of a well-crafted marketing plan empowers you to pinpoint your target audience and showcase how your product…
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