BBG&G Blog: Expert Insights on Marketing

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Are Your Sales and Marketing Teams Out of Synch?

It may be time to consider combining your inbound marketing strategy with more of an account-based marketing (ABM) approach. In today’s competitive landscape, where personalization and targeted outreach are paramount, the alignment between sales and marketing teams is more critical than ever. While inbound marketing is all about giving your audience the information they want…

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AI is Revolutionizing Social Media: Insights from Instagram, Facebook, Snapchat, and LinkedIn graphic

AI is Revolutionizing Social Media: Insights from Instagram, Facebook, Snapchat, and LinkedIn

In today’s digital era, social media and artificial intelligence (AI) are reshaping how we connect, create, and discover online. Let’s explore the latest AI trends across major platforms like Instagram, Facebook, Snapchat, and LinkedIn, uncovering unique benefits that are transforming social interaction. 1. Instagram & Facebook: The Meta AI Revolution…

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Women in Business: Q&A with Dr. Kimberly Lemke graphic

Empowering Health and Success: Insights from Dr. Kimberly Lemke

In the labyrinth of modern wellness and professional achievements, few voices resonate as clearly and powerfully as that of Dr. Kimberly Lemke. A beacon for those navigating the complexities of health, productivity, and personal success, Dr. Lemke’s insights offer practical, actionable advice for enhancing well-being. A Trailblazer in Wellness and…

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When Search & Social Meet: Integrating Social Media with Search Results graphic

When Search & Social Meet: Integrating Social Media with Search Results

In recent years, there have been increasingly blurry lines between social media and search engines. This marks a significant shift in how users are engaging with content. As these shifts in behavior are occurring, different platforms are adapting. More specifically, social media posts are now appearing on search engine results…

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Women in Business: Q&A with Christine Walsh graphic

Women in Business: Q&A with Christine Walsh

Women continue to make great strides in the business world, overcoming challenges and pioneering their own paths. In this personal and insightful Q&A with Christine Walsh, President of Alpha Graphics, Inc., we gain valuable insights into the world of professional growth from a female perspective. Alpha Graphics has distinguished itself…

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Celebrating Women in Business: The Power of BBG&G graphic

Celebrating Women in Business: The Power of BBG&G

As we approach Women’s History Month and International Women’s Day, we proudly embrace our identity as a women-owned enterprise. At BBG&G Integrated Marketing, our team stands as a shining testament to the power and resilience of women in business. Meet the incredible individuals who drive our success: Deborah Garry, CEO…

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10 Ways AI Tools Enhance Marketing Agencies While Maintaining the Human Touch graphic

10 Ways AI Tools Enhance Marketing Agencies While Maintaining the Human Touch

Marketing has evolved dramatically in recent years, thanks to the introduction of Artificial Intelligence (AI). These intelligent tools help in automating menial tasks, analyzing complex data, and predicting market trends with unprecedented accuracy. Yet, in this brave new world, the human touch in marketing is more critical than ever before…

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Heartwarming Tales of Brand Success: Stories of Unforgettable Partnerships and Loyalty graphic

Heartwarming Tales of Brand Success: Stories of Unforgettable Partnerships and Loyalty

Think about the last time you practiced loyalty to a brand. Do you remember why? Perhaps their products were exactly what you were looking for and worked exactly how you needed them to. Or, it was because they shared the same morals and truly showed that they cared about their…

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"The Ultimate Guide to Creating a Comprehensive Marketing Plan for 2024" graphic

The Ultimate Guide to Creating a Comprehensive Marketing Plan for 2024

Having a robust marketing plan is non-negotiable. It not only outlines your organization’s strategy and direction but also equips you to adapt to the fluid marketing landscape expected in 2024. Unlocking the potential of a well-crafted marketing plan empowers you to pinpoint your target audience and showcase how your product…

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Elevating Customer Service: Unveiling the Potential of Social Media graphic

Elevating Customer Service: Unveiling the Potential of Social Media

Social media is evolving into a primary avenue for consumers to engage with brands and voice their concerns. According to Sprout Social, 63% of customers state they are more likely to remain loyal to a brand based on how they provide customer service on social media. Moving forward companies should…

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2024 Marketing Forecast: Trends Shaping the Industry graphic

2024 Marketing Forecast: Trends Shaping the Industry

2024 is set to be an exciting year for marketers worldwide, as we anticipate several emerging trends to come into full bloom. Here, we shine the spotlight on key areas that will shape the marketing landscape, based on an extensive body of research and insights. 1. Data Privacy Takes Center…

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