BBG&G Blog: Expert Insights on Marketing
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By: Kayla, Account Executive / Communications Specialist | August 2, 2018 It seems like everyday there are new features being added to Instagram. It’s impossible to keep track of everything and understand what really matters for your business. Instagram recently launched IGTV and it has the social community doing back flips!…
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When our President and CEO Debbe Garry was asked to be a guest on WKIP’s Chamber Weekend Sunrise Show, she shared her expertise about the current state of marketing and how brands can lay the foundation to create stellar, impactful campaigns. We wanted to share some of that insight with…
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The golden rule of business marketing is to cater to your audience’s interests, likes and needs — without hitting them over the head with “buy this!” messaging all the time. Tapping into upcoming holidays, seasonal events and social media trends caters to what they’re doing and thinking about (and gives…
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By: Bethany | April 2, 2018 Chances are you’ve watched a live video recently. Get ready to watch even more. According to a Livestream survey, 82% of users prefer live videos over other social posts. With Facebook’s new algorithm, and constant changes in technology, this statistic is only bound to…
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By: Brittany | March 20, 2018 Here’s why. Marketing automation connects the dots to deliver the right message to the right customer at the right time. Sounds like a fancy version of email marketing, but it’s actually the back-end work of a robust, intuitive platform that gets results! This system…
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Takeaways from the New York Times Travel Show By: Bethany | February 8, 2018 Some of the BBG&G team attended the New York Times Travel Show on January 26. We like to stay on top of travel industry trends, and this event is an opportunity to sit in on sessions…
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By: Bethany | January 12, 2018 It’s 2018 – ten years since the second generation of the iPhone was released. At the time, Facebook was still in its infancy. Who would have thought that a decade later, we would all be carrying around iPhone 6,7, 8s – even iPhone Xs…
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Mid-Hudson Regional Economic Development Council (MHREDC) was looking for a fresh new design for their 2017 Progress Report, and they needed it fast. On top of that, presentation of the materials could make or break their chances of project funding. We were able to meet their deadline without compromising the…
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Would you give a talk to an audience without first researching the topic, preparing notes, and getting a feel for who you were addressing? Probably not; and neither should you dive into 2018 without a marketing game plan. We research everything possible before we even begin to develop materials. As…
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There are 68 days until the New Year. We’re not trying to alarm you, but is your 2018 marketing plan ready to go? If not, BBG&G can help. These days, marketing is more than just the creation of persuasive content. It’s also about distribution and measurement. That’s where our suite…
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