BBG&G Blog: Expert Insights on Marketing
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BBG&G has produced the first VR (Virtual Reality) video for any tourism destination in the Hudson Valley. On behalf of Dutchess Tourism, Inc., we created a 2.5-minute 360° video highlighting authentic brand experiences that visitors can enjoy, such as flying a vintage bi-plane at Rhinebeck Aerodrome and kayaking on the…
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SEO, SEM can seem like foreign phrases to a non-marketer. To the experts, SEO and SEM can take a brand and incredibly enhance their web performance. When Hudson Valley Tourism came to us with the need to enhance their website, it was important that we integrate a strong SEO strategy…
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How can you use new functions on social media to enhance your brand? Snapchat, Instagram and Facebook have been working on making marketing easier on their sites. Snapchat Geofilters Snapchat is one of the fastest growing social media platforms today. On average, users open the app 18 times per day.…
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When NYC leaves you feeling a little too cramped for comfort, a simple and sophisticated escape is not far away. Dutchess County is a prime destination for iconic historic landmarks, stunning scenery along the Hudson River, farm-fresh dining, the arts and more. When we designed Dutchess Tourism’s logo and branding,…
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Influencer marketing takes your classic word-of-mouth advertising and applies it to the digital age. An “influencer” is an individual who has a significant following on a social media platform, whom brands can partner with to promote their products or services. The idea is simple: people are more likely to get…
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America runs on _________. Did you fill in the blank? Of course you did! Whether you’re hooked on their coffee or indifferent to the brand, you know Dunkin’ Donuts when you see it. That’s the power of a consistent message. Nobody knows appliances like Michael’s; but not everybody knew that. We…
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Today, marketing doesn’t involve rudely interrupting a large crowd of people and hoping some of them buy your message. It involves opening the narrow door to the customers who are already knocking on it, giving them what they want and encouraging them to share it with others. When done right,…
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Chinese travelers make up a massive portion of American and worldwide tourism. China has the world’s largest number of outbound tourists, whose total consumption overseas reached $109.8 billion in 2016. New York was one of the top ten cities that the highest spending Chinese travelers visited. Naturally, Rockland County Tourism…
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An active online presence is increasingly one of the most important ways a company can connect with their customers. We wanted to give Nancy’s of Woodstock Artisanal Creamery a head start well before their opening. The ice cream shop’s owners came to us at the dawn of their existence, in…
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Upon first encounter, Virtual Reality (VR) headsets may seem like yet another fun, trendy gadget. As it turns out, however, VR is a technology that is shaping our future, capable of transforming our approach to education, entertainment, healthcare, architecture, tourism and more. Specifically within the tourism industry, VR provides a…
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