BBG&G Blog: Expert Insights on Marketing
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When NYC leaves you feeling a little too cramped for comfort, a simple and sophisticated escape is not far away. Dutchess County is a prime destination for iconic historic landmarks, stunning scenery along the Hudson River, farm-fresh dining, the arts and more. When we designed Dutchess Tourism’s logo and branding,…
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Influencer marketing takes your classic word-of-mouth advertising and applies it to the digital age. An “influencer” is an individual who has a significant following on a social media platform, whom brands can partner with to promote their products or services. The idea is simple: people are more likely to get…
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America runs on _________. Did you fill in the blank? Of course you did! Whether you’re hooked on their coffee or indifferent to the brand, you know Dunkin’ Donuts when you see it. That’s the power of a consistent message. Nobody knows appliances like Michael’s; but not everybody knew that. We…
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Today, marketing doesn’t involve rudely interrupting a large crowd of people and hoping some of them buy your message. It involves opening the narrow door to the customers who are already knocking on it, giving them what they want and encouraging them to share it with others. When done right,…
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Chinese travelers make up a massive portion of American and worldwide tourism. China has the world’s largest number of outbound tourists, whose total consumption overseas reached $109.8 billion in 2016. New York was one of the top ten cities that the highest spending Chinese travelers visited. Naturally, Rockland County Tourism…
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An active online presence is increasingly one of the most important ways a company can connect with their customers. We wanted to give Nancy’s of Woodstock Artisanal Creamery a head start well before their opening. The ice cream shop’s owners came to us at the dawn of their existence, in…
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Upon first encounter, Virtual Reality (VR) headsets may seem like yet another fun, trendy gadget. As it turns out, however, VR is a technology that is shaping our future, capable of transforming our approach to education, entertainment, healthcare, architecture, tourism and more. Specifically within the tourism industry, VR provides a…
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On April 27, some of BBG&G’s staff had the opportunity to attend the Generate Conference in New York City. We’d like to share a few of the things we learned – specifically, about building a human-centered culture in the creative workplace. Whenever a company sells something, they sell more than…
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When browsing blogs or scrolling through social media, people aren’t typically looking for a textbook; they’re looking for quick, bite-sized nuggets of information that are easy to digest. A massive, intimidating chunk of text will cause their eyes to glaze right over without reading a single word – even if all…
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Brand identities are not limited to retail and professional services. Like a family emblem, a community brand unites the locals and proudly shows off their home to potential visitors. Ellenville, NY, was a hidden gem (emphasis on hidden) that should have been better known for its historic value, diverse cuisine…
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