BBG&G Blog: Expert Insights on Marketing
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“99% of people don’t market in the year that we actually live in.” –Gary Vaynerchuk Yelp’s “Check In” features were launched in 2010. That was seven years ago. Using GPS technology for commerce and community is nothing new, yet so many businesses fail to utilize the tool. If you’re in that…
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For decades, beverage makers in Dutchess County, NY, have taken a locally-focused, earth-to-bottle approach to their craft. Award-winning wines, beers, and spirits are a testament to their success. To make it easer for Dutchess County visitors to discover and taste the results, we created a Craft Beverage video and trail…
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When you’re hunting down a place to travel to for a fun weekend getaway, you have an experience in mind. The Hudson Valley, New York, has countless unforgettable opportunities, and now they’re easy to discover – thanks to Hudson Valley Tourism’s website makeover. Read more about our fully responsive web…
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Algorithms may change regularly, but some things stay the same: people are more likely to do something if you invite them to do it. It goes back to print ads and TV commercials including the words “call now.” Though the concept has evolved over the years, it’s just as necessary…
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There’s been a lot of buzz going around regarding a new trend that’s on the rise in tourism marketing: Live Stream Video. Many have heard the phrase, but are still a little in the dark about what it is and why it pertains to them. If you’re in that boat,…
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There’s been a lot of buzz going around regarding a new trend that’s on the rise: Live Stream Video. Many have heard the phrase, but are still a little in the dark about what it is and why it pertains to them. If you’re in that boat, read on! We’ve…
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The world of tourism marketing is in constant motion, evolving to adapt to travelers’ wants; and the stats say they want just that: motion. Video consumption is on the rise, and so are the conversions that come with it. Youtube says that video consumption increases by 100% every year According…
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The world of marketing is in constant motion, evolving to adapt to consumers’ wants; and the stats say they want just that: motion. Video consumption is on the rise, and so are the conversions that come with it. Youtube says that video consumption increases by 100% every year According to…
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When we hear the words “marketing” and “automation” in the same sentence, it’s common to assume it means spam sent from a lifeless machine; but the truth is, Marketing Automation actually allows an agency or destination to be more personal in their company-to-traveler relationships. Here’s why. What is Automated Marketing?…
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When we hear the words “marketing” and “automation” in the same sentence, it’s common to assume it means spam sent from a lifeless machine; but the truth is, Marketing Automation actually allows a business to be more personal in their company-to-customer relationships. Here’s why. What is Automated Marketing? Nurturing 10…
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