BBG&G Blog: Expert Insights on Marketing
Check Out Our Latest Blog:
On April 27, some of BBG&G’s staff had the opportunity to attend the Generate Conference in New York City. We’d like to share a few of the things we learned – specifically, about building a human-centered culture in the creative workplace. Whenever a company sells something, they sell more than…
Read More
When browsing blogs or scrolling through social media, people aren’t typically looking for a textbook; they’re looking for quick, bite-sized nuggets of information that are easy to digest. A massive, intimidating chunk of text will cause their eyes to glaze right over without reading a single word – even if all…
Read More
Brand identities are not limited to retail and professional services. Like a family emblem, a community brand unites the locals and proudly shows off their home to potential visitors. Ellenville, NY, was a hidden gem (emphasis on hidden) that should have been better known for its historic value, diverse cuisine…
Read More
“99% of people don’t market in the year that we actually live in.” –Gary Vaynerchuk Yelp’s “Check In” features were launched in 2010. That was seven years ago. Using GPS technology for commerce and community is nothing new, yet so many businesses fail to utilize the tool. If you’re in that…
Read More
For decades, beverage makers in Dutchess County, NY, have taken a locally-focused, earth-to-bottle approach to their craft. Award-winning wines, beers, and spirits are a testament to their success. To make it easer for Dutchess County visitors to discover and taste the results, we created a Craft Beverage video and trail…
Read More
When you’re hunting down a place to travel to for a fun weekend getaway, you have an experience in mind. The Hudson Valley, New York, has countless unforgettable opportunities, and now they’re easy to discover – thanks to Hudson Valley Tourism’s website makeover. Read more about our fully responsive web…
Read More
Algorithms may change regularly, but some things stay the same: people are more likely to do something if you invite them to do it. It goes back to print ads and TV commercials including the words “call now.” Though the concept has evolved over the years, it’s just as necessary…
Read More
There’s been a lot of buzz going around regarding a new trend that’s on the rise in tourism marketing: Live Stream Video. Many have heard the phrase, but are still a little in the dark about what it is and why it pertains to them. If you’re in that boat,…
Read More
There’s been a lot of buzz going around regarding a new trend that’s on the rise: Live Stream Video. Many have heard the phrase, but are still a little in the dark about what it is and why it pertains to them. If you’re in that boat, read on! We’ve…
Read More
The world of tourism marketing is in constant motion, evolving to adapt to travelers’ wants; and the stats say they want just that: motion. Video consumption is on the rise, and so are the conversions that come with it. Youtube says that video consumption increases by 100% every year According…
Read More