BBG&G Blog: Expert Insights on Marketing
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When you’re hunting down a place to travel to for a fun weekend getaway, you have an experience in mind. The Hudson Valley, New York, has countless unforgettable opportunities, and now they’re easy to discover – thanks to Hudson Valley Tourism’s website makeover. Read more about our fully responsive web…
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Algorithms may change regularly, but some things stay the same: people are more likely to do something if you invite them to do it. It goes back to print ads and TV commercials including the words “call now.” Though the concept has evolved over the years, it’s just as necessary…
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There’s been a lot of buzz going around regarding a new trend that’s on the rise in tourism marketing: Live Stream Video. Many have heard the phrase, but are still a little in the dark about what it is and why it pertains to them. If you’re in that boat,…
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There’s been a lot of buzz going around regarding a new trend that’s on the rise: Live Stream Video. Many have heard the phrase, but are still a little in the dark about what it is and why it pertains to them. If you’re in that boat, read on! We’ve…
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The world of tourism marketing is in constant motion, evolving to adapt to travelers’ wants; and the stats say they want just that: motion. Video consumption is on the rise, and so are the conversions that come with it. Youtube says that video consumption increases by 100% every year According…
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The world of marketing is in constant motion, evolving to adapt to consumers’ wants; and the stats say they want just that: motion. Video consumption is on the rise, and so are the conversions that come with it. Youtube says that video consumption increases by 100% every year According to…
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When we hear the words “marketing” and “automation” in the same sentence, it’s common to assume it means spam sent from a lifeless machine; but the truth is, Marketing Automation actually allows an agency or destination to be more personal in their company-to-traveler relationships. Here’s why. What is Automated Marketing?…
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When we hear the words “marketing” and “automation” in the same sentence, it’s common to assume it means spam sent from a lifeless machine; but the truth is, Marketing Automation actually allows a business to be more personal in their company-to-customer relationships. Here’s why. What is Automated Marketing? Nurturing 10…
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When marketing your business, social media is one of the most valuable tools you have. Having a Facebook page, however, doesn’t mean you’ll get the conversions you signed up for. Here are a few key features you’ll want to know as you push your message in 2017. Interact No matter…
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When marketing your destination, social media is one of the most valuable tools you have. Simply having a Facebook page, however, doesn’t mean you’ll get the conversions you signed up for. Here are a few key features you’ll want to know as you push your message in 2017. Interact No…
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