BBG&G Blog: Expert Insights on Marketing
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The world of marketing is in constant motion, evolving to adapt to consumers’ wants; and the stats say they want just that: motion. Video consumption is on the rise, and so are the conversions that come with it. Youtube says that video consumption increases by 100% every year According to…
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When we hear the words “marketing” and “automation” in the same sentence, it’s common to assume it means spam sent from a lifeless machine; but the truth is, Marketing Automation actually allows an agency or destination to be more personal in their company-to-traveler relationships. Here’s why. What is Automated Marketing?…
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When we hear the words “marketing” and “automation” in the same sentence, it’s common to assume it means spam sent from a lifeless machine; but the truth is, Marketing Automation actually allows a business to be more personal in their company-to-customer relationships. Here’s why. What is Automated Marketing? Nurturing 10…
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When marketing your business, social media is one of the most valuable tools you have. Having a Facebook page, however, doesn’t mean you’ll get the conversions you signed up for. Here are a few key features you’ll want to know as you push your message in 2017. Interact No matter…
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When marketing your destination, social media is one of the most valuable tools you have. Simply having a Facebook page, however, doesn’t mean you’ll get the conversions you signed up for. Here are a few key features you’ll want to know as you push your message in 2017. Interact No…
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It won’t matter how perfectly compiled your killer blog post is if it isn’t read by your target audience. Traffic opens the opportunity for conversation, which can lead to increased subscribers and sales. That’s why experts say you ought to spend as much time promoting your content as you do…
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It won’t matter how perfectly compiled your killer blog post is if it isn’t read by your target travelers. Traffic opens the opportunity for conversation, which can lead to increased subscribers (and ultimately, increased visitation). That’s why experts say you ought to spend as much time promoting your content as…
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Screaming “Join Now!” is not enough. Here are 5 proven ways to grow your email list. Make the sign-up as quick and painless as possible Every extra step in the process is one more chance you’ll lose a subscriber. Ask for as little information as possible in an easily-accessible sign-up…
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Knowing what works and what doesn’t in your e-marketing strategies is a prerequisite for success. The idea behind A/B testing is to answer the question: Is A more effective than B? By changing one variable within two separate, randomly selected groups over a period of time, you can see which…
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When it comes to convincing your recipient that your email is worth a read, there are three essentials to consider for crafting the perfect subject line. Length Your subject line should be 50 characters or less. Don’t think of it as a sentence so much as a quick, even subliminal…
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