BBG&G Blog: Expert Insights on Marketing

Once upon a time, an online donation of $10 could hardly pay for its own processing. Now, with newer technology and payment systems, micro-donations can actually make a difference. In some cases, your supporters don’t even have to spend any of their own money to raise funds for your mission.…

Nearly 1/3 of all online nonprofit revenue is brought in by peer-to-peer fundraising, a method where supporters advertise on an organization’s behalf. Why start from scratch when you can build upon a pre-existing network? The supporters you already have on board can be your voice to future donors. Because the…

In marketing today, the interaction between customer and company is key to building a relationship of trust and loyalty. By having an online presence and encouraging two-way communication, you can increase sales through customer satisfaction and promotion. An engaged customer not only buys more, but also spreads the word about…

  With the development of new technology, traditional marketing on its own has become less effective. Consumers can now use their DVR to skip through commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button. So what does this mean…

Feel like you’re on a sinking ship and your website traffic is lost at sea? Don’t send a distress signal just yet! You may be missing one of these key strategies that can boost your website ranking. Here are 5 Search Engine Marketing tactics that you must-add to your list!…

Chances are you’ve heard the term “Content is King,” but you may not know how truly important it is to your SEO. According to Shareaholic, nearly a third of referral web traffic comes directly from social media. Not to mention that search engines calculate your brand’s performance on these platforms…