BBG&G Blog: Expert Insights on Marketing
Check Out Our Latest Blog:
Mobile marketing budgets are expected to grow by as much as a quarter over the coming year, according to a survey by Warc and the Mobile Marketing Association (MMA) – and for good reason. From GPS services to hotel finders, everything tourists need to navigate a new place is accessible…
Read More
“Mobile customers value convenience and choice. If you can give them a great experience no matter what platform, device or screen-size they’re using, then they’ll come to trust and value your brand, and most importantly, buy from you today and in the future.” – Joseph Yi iPhone. Blackberry. Nexus. Galaxy.…
Read More
Mobile marketing budgets are expected to grow by as much as a quarter over the coming year, according to a survey by Warc and the Mobile Marketing Association (MMA) – and for good reason. Here are three of the top trends in Mobile Marketing today. Apps & Social Commerce Consumers…
Read More
Once upon a time, an online donation of $10 could hardly pay for its own processing. Now, with newer technology and payment systems, micro-donations can actually make a difference. In some cases, your supporters don’t even have to spend any of their own money to raise funds for your mission.…
Read More
Nearly 1/3 of all online nonprofit revenue is brought in by peer-to-peer fundraising, a method where supporters advertise on an organization’s behalf. Why start from scratch when you can build upon a pre-existing network? The supporters you already have on board can be your voice to future donors. Because the…
Read More
Travelers want to feel like they’ve got the inside scoop when booking their next trip. Statistics show that when researching a destination, tourists will use an average of 6.5 different devices to collect information, and some will visit up to 38 websites before booking their travel. With so many tour…
Read More
In marketing today, the interaction between customer and company is key to building a relationship of trust and loyalty. By having an online presence and encouraging two-way communication, you can increase sales through customer satisfaction and promotion. An engaged customer not only buys more, but also spreads the word about…
Read More
With the development of new technology, traditional marketing on its own has become less effective. Consumers can now use their DVR to skip through commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button. So what does this mean…
Read More
In tourism marketing today, the interaction between traveler and travel company is key to building a relationship of trust. By having an online presence and encouraging two-way communication, your prospects are more likely to leave the laptop and reach your destination. An engaged traveler not only takes the leap more,…
Read More
With the development of new technology, traditional marketing has become less effective. Consumers can now use DVR to skip though commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button. So what does this mean for tourism? It’s time to…
Read More