BBG&G Blog: Expert Insights on Marketing
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So long old school tactics! The fast-paced world of SEO is constantly changing and tourism destinations are fighting to keep their name on top. With the increase of traffic from social media and mobile devices, the way users are accessing content is becoming even more important. Gone are the days…
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Now that you’ve got a Native Advertising campaign up and running on social media, it’s time to track your results! Don’t just rely on the standard click-through rate to measure your campaign’s success. Go above and beyond the traditional metrics to truly see what peaked your audience’s interest. By tracking…
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Everywhere you look, brands are using Native Advertising to reach new customers. A reported 41% of companies are said to have integrated Native Advertising into their overall marketing strategy. And with good reason! According to Huffington Post, consumers are 53% more likely to view native ads than traditional banner ads. …
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Native Advertising is growing hotter by the second! According to Social Times, Native Advertising that uses rich media is said to increase conversion rates up to 60%. Tourism destinations are taking notice, and opting to deliver native ads through social media to generate buzz and boost engagement. But what’s the…
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Chances are if you’ve looked through a magazine or browsed online today, you’ve seen a Native Advertisement staring you right in the face. But the question is did you know that you were being marketed to? For most travelers the answer is no. Unlike traditional advertising, native ads seamlessly blend…
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If you don’t know what people are saying online about your destination, how can you manage your reputation? Better yet, if a traveler has a question, do you have a system in place to help them before they decide to visit somewhere else? The answer is social listening, which allows…
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Each day billions of conversations take place on social media. Many organizations, however, neglect to listen and respond to comments and traveler inquiries. Instead, they solely use these platforms for broadcasting their latest promotional offer, and miss out on the opportunity to strengthen customer relationships and drive brand awareness. For…
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Social listening strategy in place? Check. Responding to comments and messages in a timely manner? Check. At this point, you’ve mastered monitoring conversations surrounding your brand on social media, and have seen and heard it all. Now the question is what do you do with all that feedback that you’ve collected?…
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What is the secret to staying afloat in today’s fast paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to react. Now is the time to take your social media strategy to the…
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They’ve filled out your website form, received your latest travel guide, but they still haven’t made the move to book a vacation? Chances are you may not be nurturing your travel leads effectively. According to MarketingSherpa, 79% of leads never take that next step at placing a reservation. Don’t let…
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