BBG&G Blog: Expert Insights on Marketing
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Feel like you’re on a sinking ship and your website traffic is lost at sea? Don’t send a distress signal just yet! You may be missing one of these key strategies that can boost your website ranking. Here are 5 Search Engine Marketing tactics that you must-add to your list!…
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Chances are you’ve heard the term “Content is King,” but you may not know how truly important it is to your SEO. According to Shareaholic, nearly a third of referral web traffic comes directly from social media. Not to mention that search engines calculate your brand’s performance on these platforms…
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Whether you’re new to search engine marketing, or a seasoned veteran, there is always room for improvement. Not to mention that when you’re focused on managing a travel destination, you may have missed a few new trends or algorithm changes that popped up along the way. So how do…
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So long old school tactics! The fast-paced world of SEO is constantly changing and tourism destinations are fighting to keep their name on top. With the increase of traffic from social media and mobile devices, the way users are accessing content is becoming even more important. Gone are the days…
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Now that you’ve got a Native Advertising campaign up and running on social media, it’s time to track your results! Don’t just rely on the standard click-through rate to measure your campaign’s success. Go above and beyond the traditional metrics to truly see what peaked your audience’s interest. By tracking…
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Everywhere you look, brands are using Native Advertising to reach new customers. A reported 41% of companies are said to have integrated Native Advertising into their overall marketing strategy. And with good reason! According to Huffington Post, consumers are 53% more likely to view native ads than traditional banner ads. …
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Native Advertising is growing hotter by the second! According to Social Times, Native Advertising that uses rich media is said to increase conversion rates up to 60%. Tourism destinations are taking notice, and opting to deliver native ads through social media to generate buzz and boost engagement. But what’s the…
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Chances are if you’ve looked through a magazine or browsed online today, you’ve seen a Native Advertisement staring you right in the face. But the question is did you know that you were being marketed to? For most travelers the answer is no. Unlike traditional advertising, native ads seamlessly blend…
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If you don’t know what people are saying online about your destination, how can you manage your reputation? Better yet, if a traveler has a question, do you have a system in place to help them before they decide to visit somewhere else? The answer is social listening, which allows…
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Each day billions of conversations take place on social media. Many organizations, however, neglect to listen and respond to comments and traveler inquiries. Instead, they solely use these platforms for broadcasting their latest promotional offer, and miss out on the opportunity to strengthen customer relationships and drive brand awareness. For…
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