BBG&G Blog: Expert Insights on Marketing
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In marketing today, the interaction between customer and company is key to building a relationship of trust and loyalty. By having an online presence and encouraging two-way communication, you can increase sales through customer satisfaction and promotion. An engaged customer not only buys more, but also spreads the word about…
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With the development of new technology, traditional marketing on its own has become less effective. Consumers can now use their DVR to skip through commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button. So what does this mean…
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In tourism marketing today, the interaction between traveler and travel company is key to building a relationship of trust. By having an online presence and encouraging two-way communication, your prospects are more likely to leave the laptop and reach your destination. An engaged traveler not only takes the leap more,…
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With the development of new technology, traditional marketing has become less effective. Consumers can now use DVR to skip though commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button. So what does this mean for tourism? It’s time to…
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Feel like you’re on a sinking ship and your website traffic is lost at sea? Don’t send a distress signal just yet! You may be missing one of these key strategies that can boost your website ranking. Here are 5 Search Engine Marketing tactics that you must-add to your list!…
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Chances are you’ve heard the term “Content is King,” but you may not know how truly important it is to your SEO. According to Shareaholic, nearly a third of referral web traffic comes directly from social media. Not to mention that search engines calculate your brand’s performance on these platforms…
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Whether you’re new to search engine marketing, or a seasoned veteran, there is always room for improvement. Not to mention that when you’re focused on managing a travel destination, you may have missed a few new trends or algorithm changes that popped up along the way. So how do…
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So long old school tactics! The fast-paced world of SEO is constantly changing and tourism destinations are fighting to keep their name on top. With the increase of traffic from social media and mobile devices, the way users are accessing content is becoming even more important. Gone are the days…
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Now that you’ve got a Native Advertising campaign up and running on social media, it’s time to track your results! Don’t just rely on the standard click-through rate to measure your campaign’s success. Go above and beyond the traditional metrics to truly see what peaked your audience’s interest. By tracking…
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Everywhere you look, brands are using Native Advertising to reach new customers. A reported 41% of companies are said to have integrated Native Advertising into their overall marketing strategy. And with good reason! According to Huffington Post, consumers are 53% more likely to view native ads than traditional banner ads. …
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