BBG&G Blog: Expert Insights on Marketing
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Did you know that nurtured leads generate 50% higher conversion rates than non-nurtured leads?1 Many travel organizations, however, struggle to follow up and turn prospects into visitors. Poor communication and a lack of aligning strategies between team members are often to blame for decreased performance and revenue. However, Marketing Automation offers a…
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You’ve got an abundance of leads knocking at your door. Reaching out to each and every prospect could take hours, not to mention that you could be reaching in the dark when delivering your pitch. Why not capture and nurture qualified leads with a customized drip campaign? It delivers relevant…
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Over the river, through the woods, and a right on Main Street. There are a lot of ways customers can find your brand online. Whether a quick Google search or stumbling on a post that went viral, each customer has a unique motive. Maybe they are in the market for…
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Today travelers expect more than just good value and quality service. They want brands that truly care about making a difference in the community and deliver on their promises. Now more than ever, corporate responsibility is seen as a necessity for long-term business success. And as more and more travel…
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Whether you’re a marketer or business owner, finding the time for social media is often a challenge. After all, there is only 24 hours in a day, and 48 hours of work that needs to get done. Not to mention that customers demand new content on the daily — all…
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If you’re going to spend time and money to create content, why not make it last? Many top brands have adapted evergreen content as a way to extend the lifespan of their online material. Instead of covering top trends, or current events, they focus on topics that their audience will…
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Are you effectively communicating your brand across all platforms? In order for your brand to be memorable, it’s critical to have a consistent brand identity both on- and off-line. This allows consumers to identify with your brand and helps build an emotional connection based on trust. A brand’s identity is…
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Ah, data. Some say it’s the golden ticket into what customers are really thinking. But just where does it come from? Well, there are two sources that offer distinct insight. Reactive data is gathered after a customer purchases a service, often through a complaint. This data is highly valuable as…
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Let’s face it, the world is moving at an accelerated pace, and those who don’t keep up get left behind. With social media, brands are expected to reply to comments and inquiries in record time. Take too long and you can miss out on a valuable opportunity to strengthen customer…
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Marketing is constantly changing, and those who can’t keep up get left in the dust. With so many options out there today, businesses are finding it particularly difficult to find a solution that fits their specific needs and budget. But, staying ahead of the competition and learning about the latest…
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