BBG&G Blog: Expert Insights on Marketing
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Social listening strategy in place? Check. Responding to comments and messages in a timely manner? Check. At this point, you’ve mastered monitoring conversations surrounding your brand on social media, and have seen and heard it all. Now the question is what do you do with all that feedback that you’ve collected?…
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What is the secret to staying afloat in today’s fast paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to react. Now is the time to take your social media strategy to the…
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They’ve filled out your website form, received your latest travel guide, but they still haven’t made the move to book a vacation? Chances are you may not be nurturing your travel leads effectively. According to MarketingSherpa, 79% of leads never take that next step at placing a reservation. Don’t let…
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Did you know that nurtured leads generate 50% higher conversion rates than non-nurtured leads?1 Many travel organizations, however, struggle to follow up and turn prospects into visitors. Poor communication and a lack of aligning strategies between team members are often to blame for decreased performance and revenue. However, Marketing Automation offers a…
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You’ve got an abundance of leads knocking at your door. Reaching out to each and every prospect could take hours, not to mention that you could be reaching in the dark when delivering your pitch. Why not capture and nurture qualified leads with a customized drip campaign? It delivers relevant…
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Over the river, through the woods, and a right on Main Street. There are a lot of ways customers can find your brand online. Whether a quick Google search or stumbling on a post that went viral, each customer has a unique motive. Maybe they are in the market for…
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Today travelers expect more than just good value and quality service. They want brands that truly care about making a difference in the community and deliver on their promises. Now more than ever, corporate responsibility is seen as a necessity for long-term business success. And as more and more travel…
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Whether you’re a marketer or business owner, finding the time for social media is often a challenge. After all, there is only 24 hours in a day, and 48 hours of work that needs to get done. Not to mention that customers demand new content on the daily — all…
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If you’re going to spend time and money to create content, why not make it last? Many top brands have adapted evergreen content as a way to extend the lifespan of their online material. Instead of covering top trends, or current events, they focus on topics that their audience will…
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Are you effectively communicating your brand across all platforms? In order for your brand to be memorable, it’s critical to have a consistent brand identity both on- and off-line. This allows consumers to identify with your brand and helps build an emotional connection based on trust. A brand’s identity is…
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