BBG&G Blog: Expert Insights on Marketing
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Although it has traditionally been used in relation to capital and sales, it could be argued that public relations’ return on investment should not be measured by quantitative results alone, but should include qualitative outcomes. In a recent marketing measurement survey conducted by Ifbyphone (a market leader in call analytics and automation),…
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When you envision craft beer, you don’t immediately think of Millennials. After all, this demographic, which consists of people born between the early 1980s and early 2000s, are known to be a bit frugal and tend to go for the convenience and price of store-bought options. Recently, however, there has…
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We thought it would be fun to demonstrate how our new Marketing Automation program provides website tracking and email automation. Using the classic “pick a card” magic trick, we sent a quick email to selected contacts and posted the game on our web site as a dynamic form, to see…
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Social media is just that, social. Followers on Facebook enable your business to have conversations with prospects and customers, and Twitter is a megaphone that’s perfect for spreading news and celebrity gossip. But are those the right platforms for your business? The chart below from the Pew Research Center, a…
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Consumers are all over the Internet looking for information, watching videos, downloading white papers, scanning websites, and engaging through social media. Content marketing uses all those tools, and then some. The goal is to provide content that engages the consumer and gets them to really think about the information you’ve…
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Nielsen Norman Group reports that it only takes 10 seconds for a website visitor to decide if they’re going to stay on your page.1 As attention spans become shorter, the challenge to engage a web visitor is even greater. That’s where Information Architecture can help. Information Architecture identifies the site’s…
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It’s like walking into the middle of a movie, only no popcorn. No matter how well you organize and plan your website, you just never know how your visitors will navigate through it, or even what page they will enter. It’s a bit unnerving when you think about it. Especially…
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Nielsen Norman Group reports that it only takes 10 seconds for a visitor to decide if they’re going to stay on your page.2 As attention spans become shorter, the challenge to engage a web visitor is even greater. That’s where Information Architecture can help. Information Architecture identifies the site’s content and…
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Guest Blogger – Josiah Brown “Where are you located?”…And where is that?” Unless you are running from Liam Neeson’s character in Taken…or Taken 2…or Taken 3 (does this guy own door locks?) you really do want people to be able to find you quickly. Without fail, one of the first…
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Just for a moment, imagine your car; the color, the feel, the smell. Your car is one of your most valued possessions. In charge of getting you from place to place, safely and efficiently, it is what you depend upon on a daily basis. The cars of today – the…
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