BBG&G Blog: Expert Insights on Marketing

Web analytics, performance reports, and leads, oh my! The never-ending data pile that’s scattered in an excel spreadsheet, which you avoid opening at all costs. Sound familiar? For many, measuring the results of their marketing campaigns is one of the biggest challenges. Well don’t fret, because Marketing Automation is here…

Although it has traditionally been used in relation to capital and sales, it could be argued that public relations’ return on investment should not be measured by quantitative results alone, but should include qualitative outcomes. In a recent marketing measurement survey conducted by Ifbyphone (a market leader in call analytics and automation),…

Social media is just that, social. Followers on Facebook enable your business to have conversations with prospects and customers, and Twitter is a megaphone that’s perfect for spreading news and celebrity gossip. But are those the right platforms for your business? The chart below from the Pew Research Center, a…

Consumers are all over the Internet looking for information, watching videos, downloading white papers, scanning websites, and engaging through social media. Content marketing uses all those tools, and then some. The goal is to provide content that engages the consumer and gets them to really think about the information you’ve…

Nielsen Norman Group reports that it only takes 10 seconds for a website visitor to decide if they’re going to stay on your page.1 As attention spans become shorter, the challenge to engage a web visitor is even greater. That’s where Information Architecture can help. Information Architecture identifies the site’s…

It’s like walking into the middle of a movie, only no popcorn. No matter how well you organize and plan your website, you just never know how your visitors will navigate through it, or even what page they will enter. It’s a bit unnerving when you think about it. Especially…