BBG&G Blog: Expert Insights on Marketing
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If you’re going to spend time and money to create content, why not make it last? Many top brands have adapted evergreen content as a way to extend the lifespan of their online material. Instead of covering top trends, or current events, they focus on topics that their audience will…
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Are you effectively communicating your brand across all platforms? In order for your brand to be memorable, it’s critical to have a consistent brand identity both on- and off-line. This allows consumers to identify with your brand and helps build an emotional connection based on trust. A brand’s identity is…
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Ah, data. Some say it’s the golden ticket into what customers are really thinking. But just where does it come from? Well, there are two sources that offer distinct insight. Reactive data is gathered after a customer purchases a service, often through a complaint. This data is highly valuable as…
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Let’s face it, the world is moving at an accelerated pace, and those who don’t keep up get left behind. With social media, brands are expected to reply to comments and inquiries in record time. Take too long and you can miss out on a valuable opportunity to strengthen customer…
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Marketing is constantly changing, and those who can’t keep up get left in the dust. With so many options out there today, businesses are finding it particularly difficult to find a solution that fits their specific needs and budget. But, staying ahead of the competition and learning about the latest…
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Picture this: you’re sitting on the beach in Saint Tropez, drink in hand, and you snap a photo of the gorgeous sunset. What’s next? Sharing it with friends and family on Instagram! For thousands of travelers, uploading photos to social media has become second nature. From the minute they step…
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Web analytics, performance reports, and leads, oh my! The never-ending data pile that’s scattered in an excel spreadsheet, which you avoid opening at all costs. Sound familiar? For many, measuring the results of their marketing campaigns is one of the biggest challenges. Well don’t fret, because Marketing Automation is here…
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Although it has traditionally been used in relation to capital and sales, it could be argued that public relations’ return on investment should not be measured by quantitative results alone, but should include qualitative outcomes. In a recent marketing measurement survey conducted by Ifbyphone (a market leader in call analytics and automation),…
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When you envision craft beer, you don’t immediately think of Millennials. After all, this demographic, which consists of people born between the early 1980s and early 2000s, are known to be a bit frugal and tend to go for the convenience and price of store-bought options. Recently, however, there has…
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We thought it would be fun to demonstrate how our new Marketing Automation program provides website tracking and email automation. Using the classic “pick a card” magic trick, we sent a quick email to selected contacts and posted the game on our web site as a dynamic form, to see…
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