BBG&G Blog: Expert Insights on Marketing
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Everyone loves a good story. We remember them, connect emotionally with stories and pass them on. Understanding the value, companies like Nike engage “corporate storytellers,” to keep the company’s history alive and relevant to new employees. Telling your story is integral to tapping into consumer’s emotions and luring them your…
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Your company has the perfect mission statement. It clearly conveys why your company exists, and the benefits your business offers to your clients. So, do your employees even know what your mission statement is? Everyone on your payroll has to embrace the company’s mission statement in order for it to…
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What’s a mission statement? Do you have one? Have you looked at it lately? If your Mission Statement was correctly developed, it should outline the fundamental purpose of your destination and what need(s) it fulfills. At its core, a mission statement clarifies why your business exists to your employees,…
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Typically we all have an image of who the millionaires are, what they look like, how much money they make, and where they shop. Most often, they are seen as trust fund babies in expensive clothing, the latest model luxury cars, and fine jewelry. The reality is that this couldn’t…
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Is your hotel website hurting your business instead of helping? Let’s face it, with so much competition we need to do all we can to win business in the tourism industry. The truth is, many hotels haven’t put the time or money into their website to match their property. Often…
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Given the growth of travel and tourism, it’s become harder and harder to stand out in the industry. Excellent customer service is one thing that can differentiate you from your competitors. Selling an experience is what tourism is all about and creating videos to do that will help you. Gathering…
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In any marketing campaign it’s important to target your audience based on their demographics and previous spending patterns. This year, over 70% of travel plans were made by women (www.about.com). Women are planning business trips, college visits, family vacations and family reunions. When it comes to leisure travel, women make…
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It seems there is always another social media platform popping up and our answer continues to be the same for our clients. Take a serious look at the target audience of each platform and determine where your customers are before you make your decision about where your company should have…
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Like it or not, our world has become one where smartphones are used more and more every day, particularly by Millennials. According to Experian Marketing Services, Millennial smartphone owners spend 14.5 hours a week on their phones, which equates to over two hours per day. Their use of mobile actually…
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