BBG&G Blog: Expert Insights on Marketing
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International travel has grown significantly in recent years and this rise is expected to continue. According to the World Tourism Organization (WTO), by 2030 the number of people crossing international borders is expected to exceed 1.8 billion per year. How can our local regions benefit from these revenue streams? If…
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Do you remember the days when you wore your ‘Sunday best’ to go on a plane? It was an exciting and somewhat formal outing! Now most travelers are in jeans and stretch pants with headphones in their ears, while they rush to their gate. The tourism industry has become vastly…
Read MoreDid you know that Boomers (those born between 1946 and 1964) spend over $78 million on vacation travel annually? This equates to $29 billion more than Gen X (those born between 1966 and 1976), and $23 billion more than Millennials. This generation values vacation travel as their favorite leisure activity,…
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Congratulations to our client, Gigi Hudson Valley (Gigi), on broadening their range of services. After 13 years of business, Gigi continues to grow throughout the Hudson Valley. Known for their farm-to-table catering, Gigi’s most recent offerings include a full-service professional event planner on staff offering boutique services from concept to execution…
Read MoreWe’ve all been asked a million times, “Are trade shows worth the time, money, and soft costs/staffing.” I’m here to tell you, YES they are! According to the NY Times, companies are holding more in-person events than in previous years, and they expect that growth to continue. The truth of…
Read MoreI know what you’re thinking, I don’t craft and I’m not getting married, so why should I be on Pinterest? The truth is, Pinterest is a viable tool for businesses that can help you position yourself as an authority in your field. People generally make a connection with photos and Pinterest…
Read MoreWhat if I told you that more than half of Americans still turn to television for current events? Are you shaking your head is disagreement? Most THINK internet is where people get their news. Here are the facts: 55% turn to TV and only 21% turn to the Internet. For…
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