BBG&G Blog: Expert Insights on Marketing

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The KPI Trap: Why Sales Conversions Don’t Tell the Full Story

For many organizations, the logic is simple: if a marketing campaign doesn’t directly drive a sale, it isn’t working. This common belief, however, leads to the “KPI trap”-a narrow focus on sales conversions that overlooks the broader impact of marketing efforts. When success is measured solely by the final transaction, businesses miss critical signals of…

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Why should you be on Pinterest?

I know what you’re thinking, I don’t craft and I’m not getting married, so why should I be on Pinterest? The truth is, Pinterest is a viable tool for businesses that can help you position yourself as an authority in your field. People generally make a connection with photos and Pinterest…

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Nonbelievers are warned: Television Advertising is STILL Effective

What if I told you that more than half of Americans still turn to television for current events? Are you shaking your head is disagreement? Most THINK internet is where people get their news. Here are the facts: 55% turn to TV and only 21% turn to the Internet. For…

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