BBG&G Blog: Expert Insights on Marketing
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In the dynamic education landscape, institutions face unique challenges in engaging students, parents, and stakeholders. Effective marketing strategies are essential for standing out, attracting enrollments, and adapting to learners’ evolving needs. Here are some current trends to get you started: Authentic Branding. Students are looking for transparency and are more…
Read MoreBBG&G had the honor of sharing SEO Best Practices at the NYSTIA New York State Tourism Conference 2023 and hearing from travel and tourism industry leaders. It was inspiring to listen to what’s happening in New York and gain new insights for our clients. We heard about the exciting proposal…
Read MoreTrends come and go, so staying informed is the best way to remain ahead of the game. Paying attention to what is popular now and what will be popular in the future is vital to good ecommerce and smart marketing. Not only will it help keep your business fresh, but…
Read MoreYour website is your primary connection to the world. It’s your place to tell your story. It may be how customers discover you, research you, and ultimately buy from your business. Your website is your first impression – and first impressions matter. It takes about 50 milliseconds (that’s 0.05 seconds)…
Read MoreWe regularly run SEO audits on our website and our clients’ websites. These assessments ensure that the sites are following the highest SEO standards and are optimized for organic search. We’ve outlined the benefits of SEO and regular SEO audits below: 1. Maximize your site’s traffic. Search Engine Optimization helps…
Read MoreBranding is essential for the success and longevity of your business. Here at BBG&G, we help you define, build, and promote your brand. It is never too early, or too late, to work on your branding! We created a quick video to help you understand: 1. Branding is your business.…
Read MoreHappy Valentine’s Day! What better way to celebrate this holiday of love than to share what we love about marketing! I asked our talented team here at BBG&G what they love about marketing and I received a lot of great responses. These answers highlight the passion and excitement that we…
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