BBG&G Blog: Expert Insights on Marketing
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In today’s rapidly evolving landscape, effective marketing strategies are essential for local governments to engage with their communities, promote services, and drive meaningful change. Whether you’re a small town or a bustling city, staying abreast of the latest trends is crucial to connecting with residents, attracting businesses, and fostering a…
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Not sure what to look for when shopping for SEO audits? Afraid of getting scammed? If you have little or no technical knowledge about SEO, it can be challenging to know what you’re getting for SEO services. Here are some things to look out for: 1. First off, there’s the…
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Effective marketing strategies are essential in the ever-changing healthcare landscape, facilitating the connection between healthcare providers and patients, promoting wellness initiatives, and shaping the future of healthcare delivery. To reach ideal audiences, healthcare marketing must be disseminated across multiple platforms and optimized to provide relative and important information. Optimize your…
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Being able to tell a story and tell it well is one of the most important things when marketing. It is imperative to tap into consumers’ emotions and lure them your way. Emotion drives people to take trips, visit attractions, and dine in restaurants. Let’s break down the art of…
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In the dynamic education landscape, institutions face unique challenges in engaging students, parents, and stakeholders. Effective marketing strategies are essential for standing out, attracting enrollments, and adapting to learners’ evolving needs. Here are some current trends to get you started: Authentic Branding. Students are looking for transparency and are more…
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BBG&G had the honor of sharing SEO Best Practices at the NYSTIA New York State Tourism Conference 2023 and hearing from travel and tourism industry leaders. It was inspiring to listen to what’s happening in New York and gain new insights for our clients. We heard about the exciting proposal…
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Trends come and go, so staying informed is the best way to remain ahead of the game. Paying attention to what is popular now and what will be popular in the future is vital to good ecommerce and smart marketing. Not only will it help keep your business fresh, but…
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Your website is your primary connection to the world. It’s your place to tell your story. It may be how customers discover you, research you, and ultimately buy from your business. Your website is your first impression – and first impressions matter. It takes about 50 milliseconds (that’s 0.05 seconds)…
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Artificial Intelligence (AI) has continued to grow in popularity in the last few months and we are starting to see it become more prominent in the marketing world. Tools like ChatGPT, Canva Magic Write, Jasper AI, etc. are making it easier to create content, form ideas and be more efficient.…
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We regularly run SEO audits on our website and our clients’ websites. These assessments ensure that the sites are following the highest SEO standards and are optimized for organic search. We’ve outlined the benefits of SEO and regular SEO audits below: 1. Maximize your site’s traffic. Search Engine Optimization helps…
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