BBG&G Blog: Expert Insights on Marketing

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Optimizing Paid Social: Successes from 2024 Campaigns

In a fast-paced digital landscape, reaching the right audience with the right message is crucial for successful social media campaigns. Throughout the year, we launched a series of targeted paid social campaigns for several clients to drive engagement, increase reach, and encourage website traffic. Each campaign was crafted to resonate with specific audiences, whether it…

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Group of college students on campus

Education Marketing Trends: Engaging Students, Parents, and Stakeholders in Education

In the dynamic education landscape, institutions face unique challenges in engaging students, parents, and stakeholders. Effective marketing strategies are essential for standing out, attracting enrollments, and adapting to learners’ evolving needs. Here are some current trends to get you started: Authentic Branding. Students are looking for transparency and are more…

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NYSTIA Tourism Conference 2023 photo

NYSTIA New York State Tourism Conference 2023 Takeaway: The Great Outdoors

BBG&G had the honor of sharing SEO Best Practices at the NYSTIA New York State Tourism Conference 2023 and hearing from travel and tourism industry leaders. It was inspiring to listen to what’s happening in New York and gain new insights for our clients. We heard about the exciting proposal…

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Ecommerce Trends

The Next Frontier of Ecommerce: 8 Trends to Keep Your Business Ahead

Trends come and go, so staying informed is the best way to remain ahead of the game. Paying attention to what is popular now and what will be popular in the future is vital to good ecommerce and smart marketing. Not only will it help keep your business fresh, but…

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Creating The Best Website for your Business Graphic

Creating the Best Website for Your Business

Your website is your primary connection to the world. It’s your place to tell your story. It may be how customers discover you, research you, and ultimately buy from your business. Your website is your first impression – and first impressions matter. It takes about 50 milliseconds (that’s 0.05 seconds)…

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Why AI Generators aren't enough

Why AI Generators Aren’t Enough

Artificial Intelligence (AI) has continued to grow in popularity in the last few months and we are starting to see it become more prominent in the marketing world. Tools like ChatGPT, Canva Magic Write, Jasper AI, etc. are making it easier to create content, form ideas and be more efficient.…

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Benefits of SEO Audits

6 Benefits of SEO & Regular Audits

We regularly run SEO audits on our website and our clients’ websites. These assessments ensure that the sites are following the highest SEO standards and are optimized for organic search. We’ve outlined the benefits of SEO and regular SEO audits below: 1. Maximize your site’s traffic. Search Engine Optimization helps…

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Branding Your Business

Branding Your Business

Branding is essential for the success and longevity of your business. Here at BBG&G, we help you define, build, and promote your brand. It is never too early, or too late, to work on your branding! We created a quick video to help you understand: 1. Branding is your business.…

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14 Things We Love About Marketing

14 Things We Love About Marketing

Happy Valentine’s Day! What better way to celebrate this holiday of love than to share what we love about marketing! I asked our talented team here at BBG&G what they love about marketing and I received a lot of great responses. These answers highlight the passion and excitement that we…

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How to Optimize for Social Media Search

How to Optimize for Social Media Search

What is Social Media Search and why is it important? According to an Internal study by Google, 40% of 18 to 24-year-olds are now using social media as their primary search engine. More people are posting their experiences, reviews, and opinions on social media allowing others to make purchasing decisions…

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Generate Leads on LinkedIn Sales Navigator

Generate Leads on LinkedIn Sales Navigator [Infographic]

Have you ever received InMail messages on LinkedIn? Did some of them contain a pitch message about a service or educational information? Most of the time, it probably was a pitch message selling you something. But have you ever wondered how they found you? LinkedIn Sales Navigator, available for individuals…

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