How to Find Trending Content for Social Media and Blogs
It can be daunting to find trending content or even to know what you should post on social media to stay relevant. We use a few tools to help us do the heavy lifting:
We use Feedly to find trending articles to share across our social media accounts, as well as our clients’. Identify the most important publications or news sources that your audience consumes, and then Feedly will aggregate the latest stories in one place.
We love Feedly because it is an easy tool to use to find trending topics and stay up to date on industry-specific news. We also love that the feed is customized to our preferences. It saves us so much time! Gone are the days of endless searching.
Feedly is free, but you can also upgrade for more features like the ability to follow newsletters, Twitter, or Google News feeds. Or, use its AI-powered bot to listen across the web for certain topics.
If you already have a topic in mind and want to see what is already out there, then BuzzSumo is your best bet. It is basically a search engine. According to their website, you can use their “Content Analyzer to research over 9bn articles on the web.” It will help you find the best performing and viral content.
We use BuzzSumo to see what is trending on social, what conversations we should participate in, and get inspiration for our social media calendars.
BuzzSumo offers a limited free plan that provides users with limited search results.
Ever wonder what people are searching on Google? Then check out Google Trends. Google compiles all of its user searches into the Google Trends feature. It analyzes the popularity of top search queries across various regions and languages and provides access to a largely unfiltered sample of actual search requests made to Google.
You can search by region to see trending topics, or you can browse topics that recently trended globally. It is also in real-time!
We use the “Recently trending” feature to browse the most recent trending topics. This is really helpful for not only social media and blog content, but also for SEO keyword analysis.
It is important to know what is trending and also to know when trends have passed. It can be a lot to keep up with, but these tools help make it easier.
By Kayla, Account Manager & Strategist | May 6, 2022
Sources:
https://www.softwareadvice.com/resources/current-trending-topics/
https://www.searchenginejournal.com/how-to-find-trending-topics/
