Social media is always changing but these tools have been our tried-and-true through the years.

Canva Pro
Our social team has always been a big fan of Canva but never made the plunge into getting Canva Pro. Recently, we decided it was time and we are never looking back. Canva Pro has streamlined our social graphic design and is much easier to use. Compared to the free version, Pro allows you to use a library of templates, graphics, and tools that help you make your graphics look professional. One of our favorite perks is the ability to add your branding kit to your account. This includes color, logos, and fonts for easy access.

Analytics
Analytics is a tool that most business accounts on social media platforms have access to. They are a great way to review your performance and discover the type of content your viewers are enjoying most. Analytics will also show you the best day and time to post according to your audience. Each platform (Twitter, LinkedIn, Facebook, and Instagram) has its own version of analytics free for any account under a business profile.

Envato Elements
Envato Elements is a subscription website used to find royalty-free graphics, illustrations, video, music, templates, and more. This is a great website to use when you are looking for a specific item to add to your graphic without worrying about copyright issues. It’s easy to use and helps make graphics look professional.

Pinterest
Although Pinterest is a social media platform on its own, it is also a great place to find inspiration. It’s a great way to look at what other people are doing, help find editing ideas and also help set up any photography.

Though there are many free options for great social media content, it is also important to invest in tools that make creating not only easier but look more professional as well.

By Silvia, Social Media Specialist | March 17, 2022