Staff Spotlight: Fran

By Bethany, Social Media Strategist | March 16, 2020

Fran heads our creative team here. She’s the woman behind the magic curtain!

Get to know Fran personally and professionally with this Q & A:

What are some aspects of your daily/weekly routine in the office that you love the most?

First thing – I go check the free font of the day over at graphicdesignfreebies.com and see if it’s worth the download. Then I go to pixelsurplus to see what they have for the day. I like to start my day with some freebies. Usually you get a few inspirational ideas on how to use these materials. I may not use them that day, but I like to collect tools that I may use later.

What do you enjoy doing outside of work?

My favorite thing to do is sit and watch the kids play in the family room with the fire going. Usually Sunday afternoons.

What’s the most important thing you’ve learned this past year?

You’re capable of much more than you think. Fear is overrated.

Now, let’s get Fran’s insight on branding:

What are some aspects to consider when beginning the branding process?

Ask a lot of questions, the right questions. When it comes to branding, that’s the voice of the client. As an agency or team, you must work really hard at communicating the client’s needs to the designers - there can’t be anything lost in translation. Creative briefs are really important!

When you first start branding for a new client, where do you look for inspiration?

Behance.net is a great resource because you can sort by color and theme. I also look for resources to get myself going. A blank piece of canvas is really scary, but when you have the right colors mixed up and you get your palettes going, that helps a lot. Some artists start by sketching black and white drawings; I have always started with color.

How should branding be used consistently?

At BBG&G, we create branding guidelines to help our clients use the brand consistently. Sticking by the branding guidelines, using the logo colors and fonts as much as possible. The brand style guide should include ways to use the colors and fonts, and it should allow flexibility without sacrificing consistency. The brand should be the same across multiple channels, and design elements can be repurposed everywhere.

Check back in to hear more from Fran on our blog and Facebook live videos!