Travel Takeaway Tuesday Part X

Over the past few months, we’ve seen excellent examples of destination marketers taking agile and adaptable approaches in their marketing campaigns. Now’s the time to think on your feet, and get creative in promoting your destination.

Thanks to Connect Travel for continuing to provide great advice and sharing solid case studies. 

Here are our latest takeaways: 

Training for the Future

The tactics that were strategized in the beginning of 2020 are not going to be applicable in 2021. This year is not going to show good results, and it’s time to accept it and look ahead. Take advantage of the downtown you have now for educational opportunities and allow yourself time for brainstorming and creativity.

Adjusting Your Advertising

In our recent blog post, How We Pivoted, we discussed how our clients needed to adjust their marketing and advertising to reach a wider digital audience. If your destination is not seeing good results in your current efforts, now’s the time to make adjustments. Consider changing up the creative, or how you’re allocating your ad budget. It may change again in the fall season, so be prepared for future shifts.

Building Emotional Connection

Even though many U.S. locations have gone through reopening phases, we’ve seen others revert back to lockdown mode. During times when a destination can’t promote its attractions, it’s important to maintain an emotional connection with your audience. Continue to engage with them on social media channels. Visit Savannah has been posting beach and city views on their social channels to stay top-of-mind.

Incorporating Dynamic Content 

With consumers being more active online, consider making their experiences more personal.  The entertainment industry does a good job of this. There are ways you can incorporate dynamic content on websites, in newsletters and more. An extra touch of personalization could make the difference when someone chooses where to take a vacation.

It’s important to stay nimble and ready for continued change ahead. Stay tuned for our latest travel takeaways, and stay connected as we navigate these times together.

By Bethany, Social Media & Public Relations Strategist | August 11, 2020