It’s Time to Include Marketing Automation in Your Email Marketing

By: Brittany | March 20, 2018

Here’s why.

Marketing automation connects the dots to deliver the right message to the right customer at the right time. Sounds like a fancy version of email marketing, but it’s actually the back-end work of a robust, intuitive platform that gets results!

This system generates qualified leads though multiple channels—including email, websites, social media, digital, and blogging/newsletters—so you can take action in real-time.

You get valuable information to better understand your leads, and create one-on-one communication.

While it may seem complicated, marketing automation provides an abundance of analytics to track what is working and what is not; optimizing your return on investment.

Let’s look at a concrete example at how marketing automation connects you with your customers. Meet our prospect, “Brad,” in the diagram below. Then talk to us about how you can reach your “Brads” with our help!