Marketing Automation
Marketing Automation is a powerful tool that transforms standard email marketing and customer database management to a lead generation, lead tracking, dynamic emarketing, customer relationship and audience segmentation marketing program.
No more guessing about which campaigns are working, and which aren’t. By utilizing website behavior, engagement metrics, social interaction, lead scoring, and email drip campaigns, we can segment existing and new customer lists; track, engage, and provide personalized communications to prospective and existing customers easily and conveniently; and provide enhanced ROI analytics.
Our marketing automation program is able to work on its own, or with your existing CRM (Customer Relationship Management) program, to increase sales and ROI through behavioral marketing.
What benefits does marketing automation provide?
1. Build dynamic customer lists automatically, based on behavior and interaction
2. Map email and web content to customer’s behavior and interests
3. Develop targeted emails that engage
4. Create interactivity
5. Leverage customer behavior
6. Provide real-time engagement and results
7. Move customers down the sales funnel
8. Drive post-purchase sales and service
9. Mobile and tablet friendly responsive design
10. Strategic on-boarding of new customers/prospects
11. Data integration: bring data from multiple touch points together into a unified database.
We’d love to show off its capabilities. If you’re not familiar with marketing automation, prepare to be amazed. Our agency was the first agency certified in marketing automation in the Hudson Valley, Central and Capital Regions.
Audience Segmentation
We strategically segment customers into subgroups for improved efficiency through our automated marketing software.
Dynamic Content
Through our marketing automation software, we can customize the email experience for your audiences by providing them with content specific to their interests.
Newsletter Design
We can work with your current e-marketing software or our marketing automation system to design and produce email marketing tools and disseminate them.
