Maximize Your Website with Information Architecture (IA)

Nielsen Norman Group reports that it only takes 10 seconds for a visitor to decide if they’re going to stay on your page.2 As attention spans become shorter, the challenge to engage a web visitor is even greater. That’s where Information Architecture can help.

Information Architecture identifies the site’s content and how it’s organized. The last thing you want is your site to feel chaotic or hard to follow. IA helps categorize and define the flow of the pages for best user experience.

How do you determine the optimum flow of information for your site? 

• Define your target.
• Do an inventory of your current content.
• Identify your visitor’s expectations.

IA helps website designers determine navigation. Without it, it’s like writing a paper without an outline.

Never underestimate the power of visuals

Visuals are a critical part of the overall look and impact of your site. They can instantly engage a visitor, or have them hit delete. As with text, visuals need to be current.

Create the best User Experience (UX) 

Making your site more interactive can add to the UX. You want a visitor to feel their experience was worth the search. That’s where premium content like White Papers can be helpful. And, by including a form for the request, White Papers can also gather useful visitor information that is key to your sales strategies.

Download time matters: If your site takes longer than 3 seconds to download, 40% of visitors will kiss it goodbye.3 This can also impact your ranking with Google. The reason? Better UX get higher rankings. Slower loading time impacts that experience.

Let BBG&G update your website
In today’s digital world, your website is the face of your business to over 4 billion people worldwide searching the web.4 First impressions count. Contact BBG&G for all your website needs. We don’t just win awards; we win customers for our clients.

2 Nielsen Norman Group “How Long Do Users Stay on Web Pages”
SOURCE: http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/

3 SOURCE: WebsiteMagazine.com “5 Reasons Visitors Leave Your Website”
http://www.websitemagazine.com/content/blogs/posts/archive/2014/03/21/5-reasons-visitors-leave-your-website.aspx

4 SOURCE: Internetlivestats.com http://www.internetlivestats.com/internet-users/