With a premium scenic location, Millbrook Vineyards & Winery provides visitors with distinctive wine tasting experiences, award-winning vintages, appealing events, and close proximity to the other rich events, culture, dining, and outdoor assets of Dutchess County.
Website Design + Development
Digital Marketing
Content Marketing
Marketing Automation
E-Commerce
Video
Website Design + Development
Digital Marketing
Content Marketing
Marketing Automation
E-Commerce
Video
With the number of craft beverage makers in the Hudson Valley growing, Millbrook Winery wanted to strengthen its position as the best choice as a destination for winery tours and tastings, as well as a producer of high quality cool climate wines available for online purchase. Additionally, the company wanted to upgrade its website, build and nurture its mailing list, and utilize public relations to promote its accolades.
Drive Leads + Increase Conversions
Incorporating consumer research and trends, BBG&G created a digital ad campaign that utilized programmatic and retargeting tactics to drive lead generation and website traffic. The website was upgraded to improve its functionality and user experience. A marketing automation campaign, which included monthly newsletters, was implemented to segment customers, personalize marketing communications, target specific niche audiences, and increase ROI. As part of our work on website design, we also updated the look and feel of the shop.
Awards
AVA Digital Award
E-Commerce Store
MarCom Award
E-Commerce Store
Davey Award
Display Ads
