BBG&G Blog: Expert Insights on Marketing
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In the spirit of the season, do you ever think about what you would do if you couldn’t get your Pumpkin Spice Latte from Dunkin’ or Starbucks this fall? The possibility fills me with dread. Flavoring ingredients get to these coffee purveyors through the supply chain. Food service companies such as these need a reliable,…
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As we tourism and travel marketers look towards the future, it’s important to look back. How have we changed? What should we do differently? Has our purpose changed in light of how the industry has been affected? This week’s Connect Travel webinar focused on strategy and planning for the future while learning from our past…
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Fundraising organizations have had to get creative during this pandemic, and either bring their in-person events online, or come up with entirely new and different events to stand out. Because let’s face it; a Zoom presentation can’t take the place of a formal gala in a glitzy ballroom. Creative fundraisers are instead organizing “peer-to-peer” challenges,…
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Now is the perfect time for real estate developers and builders to consider advertising on Zillow. The real estate market is seeing “pending” sales return to strong weekly growth, according to the popular real estate listing site. In June alone, pending sales have increased by almost 11%. In contrast, there are now 25.5% fewer homes…
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Over the past few months, we’ve seen excellent examples of destination marketers taking agile and adaptable approaches in their marketing campaigns. Now’s the time to think on your feet, and get creative in promoting your destination. Thanks to Connect Travel for continuing to provide great advice and sharing solid case studies. Here are our latest…
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This fall, community colleges may see an uptick in enrollment, thanks to the coronavirus. Many students are eschewing the expense of four-year colleges, especially when what these institutions are offering is limited to online classes and restrictive dorm life protocols. This is the time for community colleges, online educational institutions, certificate programs, and trade schools…
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We’re well into summer, and we can already start to see travel trends emerging in the industry that may remain popular for the rest of 2020 and into next year. Our advice this week is courtesy of Travel + Leisure and the U.S. Travel Association. Here are our latest takeaways: Planning Last-Minute Vacations With all…
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The past few months have forced many businesses to pivot their marketing to appeal to a wider digital audience. We’ve helped our clients change their marketing tactics to adapt and continue to grow their presence online. Millbrook Vineyards & Winery Millbrook Vineyards & Winery was met with an interesting challenge when the pandemic hit. They…
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Now that we’ve settled into the second half of the year, has your destination considered next steps for the rest of 2020, and beyond? Thanks to Connect Travel for keeping us up-to-date on the latest trends in the travel industry, we have insight on what to consider in your 2021 planning — and how to…
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Marketing in the “New Normal” Requires a Fresh Look at Your Audience If your marketing plan is anything like ours, you’ve clearly identified your target audiences and personas. You know who needs or wants your products and/or services. You know their purchasing behaviors, when they make buying decisions, and where they go to do research.…
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