BBG&G Blog: Expert Insights on Marketing
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So far, it’s been a challenging year for marketers. We talked about this in our recent webinar, and suggested that it’s a good time to pivot to mostly digital strategies. The month of July is a good time to re-assess your annual marketing plan, especially this year. You can see if you’re meeting your targets,…
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The domestic travel industry has been on a rollercoaster for the past few months. Some states are having success with reopening, while others are facing new setbacks. Regardless, it’s important for DMOs to take a look at their metrics for the first half of the year, and determine what measurements will be helpful for tracking…
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We’ve made it almost three months into quarantine. Though it’s been a taxing time for the tourism industry, there have been promising signs over the past month. One thing’s certain — the virtual connections between tourism and travel providers and their customers will remain just as important throughout the rest of the year. Thanks to…
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It’s not news that video is an essential marketing tool, but are you using it in the right way? There is so much change in the digital landscape, but we’re staying on top of the trends. Here’s what new in video marketing, why it matters, and some recent videos I love. Video Marketing Trends: Product…
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Brittany’s the mastermind behind our marketing automation software. Certified in SharpSpring, she strategizes and implements dynamic email campaigns that help our clients generate leads, convert sales, and retain customer loyalty over time. Get to know Brittany better with our recent Q & A: What’s your favorite thing to do to begin your workday? My favorite…
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If you can, recall the 2020 consumer behavior predictions from December and January. They painted rosy pictures, didn’t they? Growing demand for experiential in-store and pop-up shopping. Shifts from shared online digital experiences (e.g. gaming) to in-person events. Ample opportunities for career-switching and saving for retirement. More off-the-beaten-path adventure travel. Obviously, it’s time to regroup.…
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Over the past week, more progress has been made to continue to re-open a variety of industries. Travel and tourism businesses need to be prepared to adjust messaging and attract visitors differently. Connect Travel continues to keep us up-to-date on this progress in its ongoing webinar series. Here are our latest takeaways: Start Local Groups…
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Is this you? You have a website. You have goods and/or services to offer. But you still haven’t started selling them ON your site. You may think; “It’s too complicated to set up this process and keep track of transactions.” Well, we think it’s a new world – one in which business in increasingly done…
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As the country slowly begins to open up again, there is now a beacon of light at the end of a very long tunnel. While there is still a lot of work to be done to get the travel industry in a good place again, destinations can begin to take action. We’ve connected with some…
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The days of having just 13 channels on your TV to choose from are long gone. What’s more, by 2022, 55.1 million people will no longer watch traditional TV (according to eMarketer). Connected TV is becoming widely used by households all over the world. Why is that? Connected TV devices include Smart TVs, Apple TV,…
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