BBG&G Blog: Expert Insights on Marketing
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By Bethany, Social Media Strategist | March 2nd, 2020 Scoring free brand products was just the beginning of “perks” for influencers back when they first emerged in the industry. Now influencers have grown to making the big bucks for endorsing brand products on their social channels. These perks come at a price though. Believe…
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By Silvia, Account Coordinator | February 24, 2020 Last year was the year of streaming services. Streaming has taken over cable TV with the increasing popularity of services like Amazon Prime, Netflix, and Hulu. Disney+ was a big hit in 2019. We got to re-watch childhood favorites, while also being introduced to fresh content…
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By Kayla, Account Executive / Communications Specialist| March 9, 2020 Do you have one in your home? According to Strategy Analytics, the global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70% over 2018. Amazon was the leading brand with 26.2% market share, and…
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By Bethany, Social Media Strategist | February 19, 2020 Video is continuing to outperform other content in the digital world. Using video to nurture and convert your leads is an easy solution for many brands. Back in September, I attended Digital Marketing World Forum and gained helpful video marketing insights from Marketing Director of…
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By Traci, Destination Marketing Manager | February 12, 2020 I wish I had a crystal ball, but barring that, I rely on research, data, and trends when creating marketing strategies for our travel, tourism, and hospitality clients. I have go-to information sources, like the U.S. Travel Association, PhocusWright, and Skift.com. But I also learn a…
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By Meredith, Copywriter | February 4, 2020 The game was sensational. The half time show was sizzling. And of course, some of the ads were super! As seen in this photo, we got into the spirit with some pre-game predictions and tasked some team members to report back with their Super Bowl ad winners. Here’s what…
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By Debbe, President & CEO | January 27, 2020 We see it time and time again that digital marketing drives interest and qualified leads to your website. In recent years, digital programmatic advertising has become a requirement for all businesses. Have you implemented digital programmatic? Now is the time. If you’re unsure if digital marketing is…
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By Meredith, Copywriter | January 13, 2019 If you’re a parent, you’re all-too-familiar with hearing the “buy me something” refrain. Kids will tell you what they want you to buy – from food to toys and even trips to fun destinations. Bottom line: kids are consumers. They have influence on their parents’ purchasing decisions. And…
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By Bethany, Social Media Strategist | January 6, 2020 Paid social media campaigns continue to rise this year, and we see that more businesses are allocating their media buys to social media advertisements.When I attended Digital Marketing World Forum back in September, I had the opportunity to hear from experts on how they are managing…
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