BBG&G Blog: Expert Insights on Marketing
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Mid-Hudson Regional Economic Development Council (MHREDC) was looking for a fresh new design for their 2017 Progress Report, and they needed it fast. On top of that, presentation of the materials could make or break their chances of project funding. We were able to meet their deadline without compromising the quality of our work. Give…
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Would you give a talk to an audience without first researching the topic, preparing notes, and getting a feel for who you were addressing? Probably not; and neither should you dive into 2018 without a marketing game plan. We research everything possible before we even begin to develop materials. As we like to say at…
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There are 68 days until the New Year. We’re not trying to alarm you, but is your 2018 marketing plan ready to go? If not, BBG&G can help. These days, marketing is more than just the creation of persuasive content. It’s also about distribution and measurement. That’s where our suite of tools can set you…
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BBG&G has produced the first VR (Virtual Reality) video for any tourism destination in the Hudson Valley. On behalf of Dutchess Tourism, Inc., we created a 2.5-minute 360° video highlighting authentic brand experiences that visitors can enjoy, such as flying a vintage bi-plane at Rhinebeck Aerodrome and kayaking on the Hudson River. Viewers can watch…
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SEO, SEM can seem like foreign phrases to a non-marketer. To the experts, SEO and SEM can take a brand and incredibly enhance their web performance. When Hudson Valley Tourism came to us with the need to enhance their website, it was important that we integrate a strong SEO strategy into their efforts. By adding…
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How can you use new functions on social media to enhance your brand? Snapchat, Instagram and Facebook have been working on making marketing easier on their sites. Snapchat Geofilters Snapchat is one of the fastest growing social media platforms today. On average, users open the app 18 times per day. There is no doubt that…
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When NYC leaves you feeling a little too cramped for comfort, a simple and sophisticated escape is not far away. Dutchess County is a prime destination for iconic historic landmarks, stunning scenery along the Hudson River, farm-fresh dining, the arts and more. When we designed Dutchess Tourism’s logo and branding, we faced the challenge of…
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Influencer marketing takes your classic word-of-mouth advertising and applies it to the digital age. An “influencer” is an individual who has a significant following on a social media platform, whom brands can partner with to promote their products or services. The idea is simple: people are more likely to get on board with something if…
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America runs on _________. Did you fill in the blank? Of course you did! Whether you’re hooked on their coffee or indifferent to the brand, you know Dunkin’ Donuts when you see it. That’s the power of a consistent message. Nobody knows appliances like Michael’s; but not everybody knew that. We helped Michael’s Appliance Center turn…
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Today, marketing doesn’t involve rudely interrupting a large crowd of people and hoping some of them buy your message. It involves opening the narrow door to the customers who are already knocking on it, giving them what they want and encouraging them to share it with others. When done right, marketing results in a beautiful…
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