BBG&G Blog: Expert Insights on Marketing
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By: Bethany | April 2, 2018 Chances are you’ve watched a live video recently. Get ready to watch even more. According to a Livestream survey, 82% of users prefer live videos over other social posts. With Facebook’s new algorithm, and constant changes in technology, this statistic is only bound to grow. So, how can your…
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By: Brittany | March 20, 2018 Here’s why. Marketing automation connects the dots to deliver the right message to the right customer at the right time. Sounds like a fancy version of email marketing, but it’s actually the back-end work of a robust, intuitive platform that gets results! This system generates qualified leads though multiple…
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Takeaways from the New York Times Travel Show By: Bethany | February 8, 2018 Some of the BBG&G team attended the New York Times Travel Show on January 26. We like to stay on top of travel industry trends, and this event is an opportunity to sit in on sessions on new research. Key Takeaway…
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By: Bethany | January 12, 2018 It’s 2018 – ten years since the second generation of the iPhone was released. At the time, Facebook was still in its infancy. Who would have thought that a decade later, we would all be carrying around iPhone 6,7, 8s – even iPhone Xs – while tweeting, Instagramming, and…
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Mid-Hudson Regional Economic Development Council (MHREDC) was looking for a fresh new design for their 2017 Progress Report, and they needed it fast. On top of that, presentation of the materials could make or break their chances of project funding. We were able to meet their deadline without compromising the quality of our work. Give…
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Would you give a talk to an audience without first researching the topic, preparing notes, and getting a feel for who you were addressing? Probably not; and neither should you dive into 2018 without a marketing game plan. We research everything possible before we even begin to develop materials. As we like to say at…
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There are 68 days until the New Year. We’re not trying to alarm you, but is your 2018 marketing plan ready to go? If not, BBG&G can help. These days, marketing is more than just the creation of persuasive content. It’s also about distribution and measurement. That’s where our suite of tools can set you…
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BBG&G has produced the first VR (Virtual Reality) video for any tourism destination in the Hudson Valley. On behalf of Dutchess Tourism, Inc., we created a 2.5-minute 360° video highlighting authentic brand experiences that visitors can enjoy, such as flying a vintage bi-plane at Rhinebeck Aerodrome and kayaking on the Hudson River. Viewers can watch…
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SEO, SEM can seem like foreign phrases to a non-marketer. To the experts, SEO and SEM can take a brand and incredibly enhance their web performance. When Hudson Valley Tourism came to us with the need to enhance their website, it was important that we integrate a strong SEO strategy into their efforts. By adding…
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How can you use new functions on social media to enhance your brand? Snapchat, Instagram and Facebook have been working on making marketing easier on their sites. Snapchat Geofilters Snapchat is one of the fastest growing social media platforms today. On average, users open the app 18 times per day. There is no doubt that…
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