BBG&G Blog: Expert Insights on Marketing
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Chinese travelers make up a massive portion of American and worldwide tourism. China has the world’s largest number of outbound tourists, whose total consumption overseas reached $109.8 billion in 2016. New York was one of the top ten cities that the highest spending Chinese travelers visited. Naturally, Rockland County Tourism wanted to position themselves as…
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An active online presence is increasingly one of the most important ways a company can connect with their customers. We wanted to give Nancy’s of Woodstock Artisanal Creamery a head start well before their opening. The ice cream shop’s owners came to us at the dawn of their existence, in the tender stage where ideas…
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Upon first encounter, Virtual Reality (VR) headsets may seem like yet another fun, trendy gadget. As it turns out, however, VR is a technology that is shaping our future, capable of transforming our approach to education, entertainment, healthcare, architecture, tourism and more. Specifically within the tourism industry, VR provides a wealth of marketing opportunity. Unlike…
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On April 27, some of BBG&G’s staff had the opportunity to attend the Generate Conference in New York City. We’d like to share a few of the things we learned – specifically, about building a human-centered culture in the creative workplace. Whenever a company sells something, they sell more than a product or service; they…
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When browsing blogs or scrolling through social media, people aren’t typically looking for a textbook; they’re looking for quick, bite-sized nuggets of information that are easy to digest. A massive, intimidating chunk of text will cause their eyes to glaze right over without reading a single word – even if all the information they’re looking for…
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Brand identities are not limited to retail and professional services. Like a family emblem, a community brand unites the locals and proudly shows off their home to potential visitors. Ellenville, NY, was a hidden gem (emphasis on hidden) that should have been better known for its historic value, diverse cuisine and endless outdoor opportunities. We…
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“99% of people don’t market in the year that we actually live in.” –Gary Vaynerchuk Yelp’s “Check In” features were launched in 2010. That was seven years ago. Using GPS technology for commerce and community is nothing new, yet so many businesses fail to utilize the tool. If you’re in that boat, we can help bring…
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For decades, beverage makers in Dutchess County, NY, have taken a locally-focused, earth-to-bottle approach to their craft. Award-winning wines, beers, and spirits are a testament to their success. To make it easer for Dutchess County visitors to discover and taste the results, we created a Craft Beverage video and trail map brochure. The video gave…
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When you’re hunting down a place to travel to for a fun weekend getaway, you have an experience in mind. The Hudson Valley, New York, has countless unforgettable opportunities, and now they’re easy to discover – thanks to Hudson Valley Tourism’s website makeover. Read more about our fully responsive web design [https://bbggadv.com/hudson-valley-tourism/]
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Algorithms may change regularly, but some things stay the same: people are more likely to do something if you invite them to do it. It goes back to print ads and TV commercials including the words “call now.” Though the concept has evolved over the years, it’s just as necessary in helping your customers along…
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