BBG&G Blog: Expert Insights on Marketing
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There’s been a lot of buzz going around regarding a new trend that’s on the rise in tourism marketing: Live Stream Video. Many have heard the phrase, but are still a little in the dark about what it is and why it pertains to them. If you’re in that boat, read on! We’ve broken it…
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There’s been a lot of buzz going around regarding a new trend that’s on the rise: Live Stream Video. Many have heard the phrase, but are still a little in the dark about what it is and why it pertains to them. If you’re in that boat, read on! We’ve broken it down to basics…
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The world of tourism marketing is in constant motion, evolving to adapt to travelers’ wants; and the stats say they want just that: motion. Video consumption is on the rise, and so are the conversions that come with it. Youtube says that video consumption increases by 100% every year According to Facebook, video views per…
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The world of marketing is in constant motion, evolving to adapt to consumers’ wants; and the stats say they want just that: motion. Video consumption is on the rise, and so are the conversions that come with it. Youtube says that video consumption increases by 100% every year According to Facebook, video views per day…
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When we hear the words “marketing” and “automation” in the same sentence, it’s common to assume it means spam sent from a lifeless machine; but the truth is, Marketing Automation actually allows an agency or destination to be more personal in their company-to-traveler relationships. Here’s why. What is Automated Marketing? Nurturing 10 leads manually is…
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When we hear the words “marketing” and “automation” in the same sentence, it’s common to assume it means spam sent from a lifeless machine; but the truth is, Marketing Automation actually allows a business to be more personal in their company-to-customer relationships. Here’s why. What is Automated Marketing? Nurturing 10 leads manually is easy enough,…
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When marketing your business, social media is one of the most valuable tools you have. Having a Facebook page, however, doesn’t mean you’ll get the conversions you signed up for. Here are a few key features you’ll want to know as you push your message in 2017. Interact No matter how much your fans love…
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When marketing your destination, social media is one of the most valuable tools you have. Simply having a Facebook page, however, doesn’t mean you’ll get the conversions you signed up for. Here are a few key features you’ll want to know as you push your message in 2017. Interact No matter how much your visitors…
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It won’t matter how perfectly compiled your killer blog post is if it isn’t read by your target audience. Traffic opens the opportunity for conversation, which can lead to increased subscribers and sales. That’s why experts say you ought to spend as much time promoting your content as you do creating it. Here are three…
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It won’t matter how perfectly compiled your killer blog post is if it isn’t read by your target travelers. Traffic opens the opportunity for conversation, which can lead to increased subscribers (and ultimately, increased visitation). That’s why experts say you ought to spend as much time promoting your content as you do creating it. Here…
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