BBG&G Blog: Expert Insights on Marketing
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Screaming “Join Now!” is not enough. Here are 5 proven ways to grow your email list. Make the sign-up as quick and painless as possible Every extra step in the process is one more chance you’ll lose a subscriber. Ask for as little information as possible in an easily-accessible sign-up form, such as a pop-up…
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Knowing what works and what doesn’t in your e-marketing strategies is a prerequisite for success. The idea behind A/B testing is to answer the question: Is A more effective than B? By changing one variable within two separate, randomly selected groups over a period of time, you can see which method produces better results. Here…
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When it comes to convincing your recipient that your email is worth a read, there are three essentials to consider for crafting the perfect subject line. Length Your subject line should be 50 characters or less. Don’t think of it as a sentence so much as a quick, even subliminal communication of keywords. Use phrases…
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Mobile marketing budgets are expected to grow by as much as a quarter over the coming year, according to a survey by Warc and the Mobile Marketing Association (MMA) – and for good reason. From GPS services to hotel finders, everything tourists need to navigate a new place is accessible from their phone – so…
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“Mobile customers value convenience and choice. If you can give them a great experience no matter what platform, device or screen-size they’re using, then they’ll come to trust and value your brand, and most importantly, buy from you today and in the future.” – Joseph Yi iPhone. Blackberry. Nexus. Galaxy. Kindle Fire. iPad. Microsoft Surface.…
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Mobile marketing budgets are expected to grow by as much as a quarter over the coming year, according to a survey by Warc and the Mobile Marketing Association (MMA) – and for good reason. Here are three of the top trends in Mobile Marketing today. Apps & Social Commerce Consumers are beginning to rely more…
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Once upon a time, an online donation of $10 could hardly pay for its own processing. Now, with newer technology and payment systems, micro-donations can actually make a difference. In some cases, your supporters don’t even have to spend any of their own money to raise funds for your mission. This allows do-gooders of all…
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Nearly 1/3 of all online nonprofit revenue is brought in by peer-to-peer fundraising, a method where supporters advertise on an organization’s behalf. Why start from scratch when you can build upon a pre-existing network? The supporters you already have on board can be your voice to future donors. Because the relationships they have are already…
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Travelers want to feel like they’ve got the inside scoop when booking their next trip. Statistics show that when researching a destination, tourists will use an average of 6.5 different devices to collect information, and some will visit up to 38 websites before booking their travel. With so many tour groups out there competing for…
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In marketing today, the interaction between customer and company is key to building a relationship of trust and loyalty. By having an online presence and encouraging two-way communication, you can increase sales through customer satisfaction and promotion. An engaged customer not only buys more, but also spreads the word about your products and services to…
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