BBG&G Blog: Expert Insights on Marketing
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With the development of new technology, traditional marketing on its own has become less effective. Consumers can now use their DVR to skip through commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button. So what does this mean for business? It’s time to…
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In tourism marketing today, the interaction between traveler and travel company is key to building a relationship of trust. By having an online presence and encouraging two-way communication, your prospects are more likely to leave the laptop and reach your destination. An engaged traveler not only takes the leap more, but also spreads the word…
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With the development of new technology, traditional marketing has become less effective. Consumers can now use DVR to skip though commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button. So what does this mean for tourism? It’s time to give travelers what they want,…
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Feel like you’re on a sinking ship and your website traffic is lost at sea? Don’t send a distress signal just yet! You may be missing one of these key strategies that can boost your website ranking. Here are 5 Search Engine Marketing tactics that you must-add to your list! All About That Local Search…
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Chances are you’ve heard the term “Content is King,” but you may not know how truly important it is to your SEO. According to Shareaholic, nearly a third of referral web traffic comes directly from social media. Not to mention that search engines calculate your brand’s performance on these platforms and the more engaged your…
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Whether you’re new to search engine marketing, or a seasoned veteran, there is always room for improvement. Not to mention that when you’re focused on managing a travel destination, you may have missed a few new trends or algorithm changes that popped up along the way. So how do you stay on top of…
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So long old school tactics! The fast-paced world of SEO is constantly changing and tourism destinations are fighting to keep their name on top. With the increase of traffic from social media and mobile devices, the way users are accessing content is becoming even more important. Gone are the days when you could add a…
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Now that you’ve got a Native Advertising campaign up and running on social media, it’s time to track your results! Don’t just rely on the standard click-through rate to measure your campaign’s success. Go above and beyond the traditional metrics to truly see what peaked your audience’s interest. By tracking both engagement and page metrics,…
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Everywhere you look, brands are using Native Advertising to reach new customers. A reported 41% of companies are said to have integrated Native Advertising into their overall marketing strategy. And with good reason! According to Huffington Post, consumers are 53% more likely to view native ads than traditional banner ads. A larger engagement rate and…
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Native Advertising is growing hotter by the second! According to Social Times, Native Advertising that uses rich media is said to increase conversion rates up to 60%. Tourism destinations are taking notice, and opting to deliver native ads through social media to generate buzz and boost engagement. But what’s the secret to delivering highly tailored…
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