BBG&G Blog: Expert Insights on Marketing
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We thought it would be fun to demonstrate how our new Marketing Automation program provides website tracking and email automation. Using the classic “pick a card” magic trick, we sent a quick email to selected contacts and posted the game on our web site as a dynamic form, to see “after-the-click” behavior tracking on our…
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Social media is just that, social. Followers on Facebook enable your business to have conversations with prospects and customers, and Twitter is a megaphone that’s perfect for spreading news and celebrity gossip. But are those the right platforms for your business? The chart below from the Pew Research Center, a nonpartisan fact tank, identifies the…
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Consumers are all over the Internet looking for information, watching videos, downloading white papers, scanning websites, and engaging through social media. Content marketing uses all those tools, and then some. The goal is to provide content that engages the consumer and gets them to really think about the information you’ve provided them — thereby increasing…
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Nielsen Norman Group reports that it only takes 10 seconds for a website visitor to decide if they’re going to stay on your page.1 As attention spans become shorter, the challenge to engage a web visitor is even greater. That’s where Information Architecture can help. Information Architecture identifies the site’s content and how it’s organized.…
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It’s like walking into the middle of a movie, only no popcorn. No matter how well you organize and plan your website, you just never know how your visitors will navigate through it, or even what page they will enter. It’s a bit unnerving when you think about it. Especially for those of us who…
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Nielsen Norman Group reports that it only takes 10 seconds for a visitor to decide if they’re going to stay on your page.2 As attention spans become shorter, the challenge to engage a web visitor is even greater. That’s where Information Architecture can help. Information Architecture identifies the site’s content and how it’s organized. The last thing…
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Guest Blogger – Josiah Brown “Where are you located?”…And where is that?” Unless you are running from Liam Neeson’s character in Taken…or Taken 2…or Taken 3 (does this guy own door locks?) you really do want people to be able to find you quickly. Without fail, one of the first questions I hear after recommending…
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Just for a moment, imagine your car; the color, the feel, the smell. Your car is one of your most valued possessions. In charge of getting you from place to place, safely and efficiently, it is what you depend upon on a daily basis. The cars of today – the connected car – are becoming…
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Think about it. How much of your business is spent focusing on sales…finding the leads, nurturing them along until finally, hopefully, you get that much-anticipated KACHING! Marketing Automation can be a time and cost-savings solution, while taking the guesswork out of what’s working and what’s not. It helps businesses identify more “qualified” leads and increases the conversion of those leads,…
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Your business may be using some of the traditional ESPs. They will send the email, report how many people opened it and clicked through the link, but that’s it. What they are missing is “after-the-click” tracking. That’s where our Marketing Automation Program has ESPs beat. Today it’s all about timeliness, relevancy…in other words getting the…
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