BBG&G Blog: Expert Insights on Marketing
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Given the growth of travel and tourism, it’s become harder and harder to stand out in the industry. Excellent customer service is one thing that can differentiate you from your competitors. Selling an experience is what tourism is all about and creating videos to do that will help you. Gathering data to create profiles and…
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In any marketing campaign it’s important to target your audience based on their demographics and previous spending patterns. This year, over 70% of travel plans were made by women (www.about.com). Women are planning business trips, college visits, family vacations and family reunions. When it comes to leisure travel, women make 94% of the final decisions…
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It seems there is always another social media platform popping up and our answer continues to be the same for our clients. Take a serious look at the target audience of each platform and determine where your customers are before you make your decision about where your company should have a presence. We’ve talked about…
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Like it or not, our world has become one where smartphones are used more and more every day, particularly by Millennials. According to Experian Marketing Services, Millennial smartphone owners spend 14.5 hours a week on their phones, which equates to over two hours per day. Their use of mobile actually accounts for 41% of the…
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International travel has grown significantly in recent years and this rise is expected to continue. According to the World Tourism Organization (WTO), by 2030 the number of people crossing international borders is expected to exceed 1.8 billion per year. How can our local regions benefit from these revenue streams? If you want to appeal to…
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Do you remember the days when you wore your ‘Sunday best’ to go on a plane? It was an exciting and somewhat formal outing! Now most travelers are in jeans and stretch pants with headphones in their ears, while they rush to their gate. The tourism industry has become vastly different than it was just…
Read MoreDid you know that Boomers (those born between 1946 and 1964) spend over $78 million on vacation travel annually? This equates to $29 billion more than Gen X (those born between 1966 and 1976), and $23 billion more than Millennials. This generation values vacation travel as their favorite leisure activity, so it’s not surprising that…
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Congratulations to our client, Gigi Hudson Valley (Gigi), on broadening their range of services. After 13 years of business, Gigi continues to grow throughout the Hudson Valley. Known for their farm-to-table catering, Gigi’s most recent offerings include a full-service professional event planner on staff offering boutique services from concept to execution and the “Online Gigi Marketplace.”…
Read MoreWe’ve all been asked a million times, “Are trade shows worth the time, money, and soft costs/staffing.” I’m here to tell you, YES they are! According to the NY Times, companies are holding more in-person events than in previous years, and they expect that growth to continue. The truth of the matter is that there…
Read MoreI know what you’re thinking, I don’t craft and I’m not getting married, so why should I be on Pinterest? The truth is, Pinterest is a viable tool for businesses that can help you position yourself as an authority in your field. People generally make a connection with photos and Pinterest is all about photos. Think about it, aren’t…
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