BBG&G Blog: Expert Insights on Marketing
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Typically we all have an image of who the millionaires are, what they look like, how much money they make, and where they shop. Most often, they are seen as trust fund babies in expensive clothing, the latest model luxury cars, and fine jewelry. The reality is that this couldn’t be more wrong. According to…
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Is your hotel website hurting your business instead of helping? Let’s face it, with so much competition we need to do all we can to win business in the tourism industry. The truth is, many hotels haven’t put the time or money into their website to match their property. Often times, hotels have the latest…
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Given the growth of travel and tourism, it’s become harder and harder to stand out in the industry. Excellent customer service is one thing that can differentiate you from your competitors. Selling an experience is what tourism is all about and creating videos to do that will help you. Gathering data to create profiles and…
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In any marketing campaign it’s important to target your audience based on their demographics and previous spending patterns. This year, over 70% of travel plans were made by women (www.about.com). Women are planning business trips, college visits, family vacations and family reunions. When it comes to leisure travel, women make 94% of the final decisions…
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It seems there is always another social media platform popping up and our answer continues to be the same for our clients. Take a serious look at the target audience of each platform and determine where your customers are before you make your decision about where your company should have a presence. We’ve talked about…
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Like it or not, our world has become one where smartphones are used more and more every day, particularly by Millennials. According to Experian Marketing Services, Millennial smartphone owners spend 14.5 hours a week on their phones, which equates to over two hours per day. Their use of mobile actually accounts for 41% of the…
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International travel has grown significantly in recent years and this rise is expected to continue. According to the World Tourism Organization (WTO), by 2030 the number of people crossing international borders is expected to exceed 1.8 billion per year. How can our local regions benefit from these revenue streams? If you want to appeal to…
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Do you remember the days when you wore your ‘Sunday best’ to go on a plane? It was an exciting and somewhat formal outing! Now most travelers are in jeans and stretch pants with headphones in their ears, while they rush to their gate. The tourism industry has become vastly different than it was just…
Read MoreDid you know that Boomers (those born between 1946 and 1964) spend over $78 million on vacation travel annually? This equates to $29 billion more than Gen X (those born between 1966 and 1976), and $23 billion more than Millennials. This generation values vacation travel as their favorite leisure activity, so it’s not surprising that…
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