BBG&G Blog: Expert Insights on Marketing
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Your website is your primary connection to the world. It’s your place to tell your story. It may be how customers discover you, research you, and ultimately buy from your business. Your website is your first impression – and first impressions matter. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an…
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Artificial Intelligence (AI) has continued to grow in popularity in the last few months and we are starting to see it become more prominent in the marketing world. Tools like ChatGPT, Canva Magic Write, Jasper AI, etc. are making it easier to create content, form ideas and be more efficient. But, are AI generators alone…
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We regularly run SEO audits on our website and our clients’ websites. These assessments ensure that the sites are following the highest SEO standards and are optimized for organic search. We’ve outlined the benefits of SEO and regular SEO audits below: 1. Maximize your site’s traffic. Search Engine Optimization helps to drive high-quality traffic. It…
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Branding is essential for the success and longevity of your business. Here at BBG&G, we help you define, build, and promote your brand. It is never too early, or too late, to work on your branding! We created a quick video to help you understand: 1. Branding is your business. Your brand is the perception…
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Happy Valentine’s Day! What better way to celebrate this holiday of love than to share what we love about marketing! I asked our talented team here at BBG&G what they love about marketing and I received a lot of great responses. These answers highlight the passion and excitement that we all share for marketing. There…
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What is Social Media Search and why is it important? According to an Internal study by Google, 40% of 18 to 24-year-olds are now using social media as their primary search engine. More people are posting their experiences, reviews, and opinions on social media allowing others to make purchasing decisions based on real people. Here…
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Have you ever received InMail messages on LinkedIn? Did some of them contain a pitch message about a service or educational information? Most of the time, it probably was a pitch message selling you something. But have you ever wondered how they found you? LinkedIn Sales Navigator, available for individuals or teams, is the best…
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Meet Robbie, our Marketing Automation Specialist. I had the chance to sit down with Robbie, one of the newest members of our team, and learn a little more about herself, her role, and where she finds inspiration. What made you choose this career? Honestly, I didn’t. I guess it is the classic example of “it…
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We all know that the new year is a time to make resolutions. It’s a time to continue good practices, make a change, accomplish a personal goal, or improve. In honor of the new year, we’ve put together 5 steps to help you better your marketing this year. The video below will outline how to:…
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The holiday season is one of our favorite times of the year. It’s time to savor our blessings, celebrate the achievements of 2022, look ahead to the new year and explore what is to come. Check out the list of marketing trends below that we will be keeping an eye on in 2023. Micro-influencers instead…
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