Seize the Moment with Social Media
Let’s face it, the world is moving at an accelerated pace, and those who don’t keep up get left behind. With social media, brands are expected to reply to comments and inquiries in record time. Take too long and you can miss out on a valuable opportunity to strengthen customer relations or close a sale. That’s why monitoring your social media pages is so important.
Keeping an eye on conversations surrounding your brand and responding to the latest trending topics will drive engagement. Just craft a clever message that generates buzz, and you’re likely to see an increase in followers and website traffic. But it isn’t as easy as it sounds. It requires you to listen and be present — ready to respond at any given moment. Here are three tips to maximize your results:
- Think Before You Click
Whether replying to a customer or trending hashtag, ask yourself if your response is appropriate and adds value. Choose your words carefully, and when handling a complaint, acknowledge the customer’s concern, and continue the conversation through a private message.
- Don’t Force It
Getting involved in topics that aren’t relevant to your product or service could be risky, especially if the hashtag is associated with a negative message. If you’re not familiar with the subject, and don’t have anything to naturally add to the conversation, it’s best to steer clear of commenting.
- Let Your Creativity Soar
Want to get your audience’s attention? Have your copywriters and graphic designers whip up something unique that they will want to share with their followers. Remember, sometimes less is more, and the goal is to entertain. So don’t be afraid to step outside the box and try something new.
Ready to conquer the moment, show off your brand’s fun side, and engage with customers in real time? Practice makes perfect, so follow these guidelines, and you’ll be well on your way to getting it right.
