Missing the Mark with Digital Marketing?

If your digital campaigns aren’t delivering, it’s time for a smarter strategy. We use data-driven targeting, platform-specific creative, and real-time optimization to reach the right audience with the right message—maximizing ROI and driving real results across every digital channel.

Our Process

We take a strategic, data-driven approach to digital marketing. Every campaign starts with research and planning, followed by precise audience targeting, platform-specific creative development, and continuous optimization. We monitor performance closely, making adjustments in real time to maximize ROI and ensure your brand reaches the right people, at the right time, with the right message.

Our Services

Programmatic

Programmatic advertising uses data and automation to deliver highly targeted ads across websites, apps, and devices—including display, video, and digital audio.

By layering in behavioral, contextual, and geographic targeting, we ensure your message reaches the right audience. Our approach includes geofencing to target users based on their location and retargeting strategies to re-engage past visitors and high-intent users.

Search Engine Marketing (SEM) & Paid Search

SEM puts your brand in front of high-intent users actively searching for your products or services on Google.

We create and manage targeted campaigns using refined keyword strategies, ad extensions, geo-targeting, and conversion tracking to drive qualified traffic and measurable results.

Paid Social Media

Paid social media campaigns help you connect with your audience where they spend their time—on platforms like Facebook, Instagram, LinkedIn, and TikTok.

We create compelling, platform-specific ads that drive engagement, grow your following, and generate leads through precise targeting, strategic retargeting, and continuous optimization.

Connected TV & Over-the-Top (OTT)

Connected TV (CTV) and Over-the-Top (OTT) deliver your video message directly to viewers streaming content on platforms like Hulu, Roku, and Amazon Fire.

These non-skippable ads reach cord-cutting audiences with high-impact, full-screen experiences—perfect for building brand awareness and engagement in a premium, brand-safe environment.

Digital-Out-of-Home (DOOH)

DOOH places your brand in high-traffic public spaces—on digital billboards, transit displays, and more.

These formats offer powerful visibility and reinforce your message throughout your audience’s daily journey, making a strong, memorable impact in the real world.

Tenement Laptop and Mobile Display Ads responsive mockup

Digital marketing matters because it connects your brand with customers where they spend the most time—online.

Using data-driven targeting and real-time optimization, it cuts through the noise to deliver personalized messages that drive real results.

Businesses earn an average of $2 in revenue for every $1 spent on Google Ads, making paid search one of the most cost-effective ways to boost sales.

Social media advertising increases lead generation by up to 66%, helping businesses attract and convert highly targeted prospects.

BBG&G is a thoughtful, responsive, and effective digital advertising partner. Their creativity and support have been crucial in driving awareness of our reopening and new programs.