Streaming Service Wars: Who Will Reign?

By Silvia, Account Coordinator | February 24, 2020

Last year was the year of streaming services. Streaming has taken over cable TV with the increasing popularity of services like Amazon Prime, Netflix, and Hulu.

Disney+ was a big hit in 2019.  We got to re-watch childhood favorites, while also being introduced to fresh content and instantly beloved characters, i.e. “Baby Yoda” in Star Wars: The Mandalorian. But what’s next in streaming?

Broadcasting companies are not shying away from launching their own streaming services. In April, NBC Universal will be launching Peacock. The programming will include classics like Parks and Recreation and The Office, and originals like a new version of Battle Star Galactica. HBO will follow with the launch of HBO Max in May. It is expected to have every episode of Friends, Game of Thrones, every Batman movie, HBO originals and more.

But the question is: will viewers pay for all of these? Odds are most people won’t. According to the Los Angeles Times, the total cost for all services would be $448.41 per month; more than the average cable plan. People will have to look at what they want from the service, and which is providing more of the shows and movies they want access to.

Bundles and partnerships will also play a huge factor in the plans people choose. Currently, Verizon is offering Disney+ for people that have certain plans. While Spotify, Hulu and Showtime offer a bundle deal for those who have the premium Spotify plan.

Service providers will have to show their worth in the growing pool of services to not only consumers, but advertisers as well. Advertisers will need to consider which platform is best for their audience, and how to get the most out of their investment.

But what do you think? Are there too many streaming services?