The SUNY Orange Foundation is a private organization that partners with SUNY Orange—a two-year community college in Orange County, NY—to steward donations, oversee alumni relations, and provide student scholarships. The Foundation focuses on making college education affordable and attainable for the community.
Creative + Brand Updates
Marketing Strategy
Social Media Management
Digital Marketing
Photography + Video
Creative + Brand Updates
Marketing Strategy
Social Media Management
Digital Marketing
Photography + Video
The SUNY Orange Foundation had begun to evaluate its marketing efforts in order to keep up with the ever-changing environment. When it came to BBG&G, the organization was looking for a partner to collaborate with and strategize better branding and social media messaging.
Our team conducted extensive research to better understand the new landscape and generation of students in the Orange County community. We identified the organization’s local and regional competitors to compare against SUNY Orange Foundation.
Following research, we developed branding guidelines, a positioning strategy, and a comprehensive social media strategy for the organization. In addition, we provided strategic consultation to the SUNY Orange Foundation on how to manage their social media accounts and make improvements in a short amount of time. We also launched separate paid social media campaigns to increase engagement from previous alumni and the local community on Facebook and Instagram.
