Steps for Creating the Perfect Native Ad Campaign

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Today Native Advertising is a crucial part of the marketing mix. And with good reason! People view native ads 53% more than banner ads. A higher engagement rate and measurable ROI is why companies gravitate towards this tactic. But what’s the secret to their success? Knowing how and when to use native ads to help…

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Travel Takeaway Tuesday Part XI

travel guide

As we tourism and travel marketers look towards the future, it’s important to look back. How have we changed? What should we do differently? Has our purpose changed in light of how the industry has been affected?  This week’s Connect Travel webinar focused on strategy and planning for the future while learning from our past…

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