Posts Tagged ‘advertising’
Steps for Creating the Perfect Native Ad Campaign
Today Native Advertising is a crucial part of the marketing mix. And with good reason! People view native ads 53% more than banner ads. A higher engagement rate and measurable ROI is why companies gravitate towards this tactic. But what’s the secret to their success? Knowing how and when to use native ads to help…
Read MoreTravel Takeaway Tuesday Part XI
As we tourism and travel marketers look towards the future, it’s important to look back. How have we changed? What should we do differently? Has our purpose changed in light of how the industry has been affected? This week’s Connect Travel webinar focused on strategy and planning for the future while learning from our past…
Read MoreVideographer POV: What’s Trending in Video Marketing and Why It’s Essential
It’s not news that video is an essential marketing tool, but are you using it in the right way? There is so much change in the digital landscape, but we’re staying on top of the trends. Here’s what new in video marketing, why it matters, and some recent videos I love. Video Marketing Trends: Product…
Read More4 Reasons to Consider Connected TV Advertising
The days of having just 13 channels on your TV to choose from are long gone. What’s more, by 2022, 55.1 million people will no longer watch traditional TV (according to eMarketer). Connected TV is becoming widely used by households all over the world. Why is that? Connected TV devices include Smart TVs, Apple TV,…
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