Destination Marketing Examples During Crisis

Aerial Photo of Niagara Falls

Yes, travel has slowed to a trickle this season due to the coronavirus, and the summer forecast is still uncertain. However, depending on your destination’s staffing and budget resources, you should still be doing some promotion to “stay in the game.” People are armchair traveling, and dreaming about where they’ll go as soon as they…

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Streaming Service Wars: Who Will Reign?

Netflix Screen

  By Silvia, Account Coordinator | February 24, 2020 Last year was the year of streaming services. Streaming has taken over cable TV with the increasing popularity of services like Amazon Prime, Netflix, and Hulu. Disney+ was a big hit in 2019.  We got to re-watch childhood favorites, while also being introduced to fresh content…

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The ABC’s of Google AMPs

Google AMP Stories - iPhone

By Bethany, Social Media Strategist | December 4, 2019 It’s no surprise that storytelling continues to grow on many different platforms. In fact, one billion stories are posted every day to Facebook and Instagram. Google is following in strong pursuit of this fast growing trend, and within the last year has launched its own “AMP…

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Simpleview. Now it’s easy as 1, 2, 3!

By Meredith, Copywriter | October 29, 2019 If you’re in the travel and tourism business, you’re probably familiar with Simpleview—a leading provider of industry-specific digital marketing solutions. Since 2001, they’ve helped more than 900 destination marketing organizations (DMOs) tell their stories. But when it comes to actually executing strategies and implementing ideas for your DMO’s…

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