Posts Tagged ‘brand’
The Power of a Face: How Establishing a Spokesperson Elevates Your Brand
Consider the last time you purchased a cosmetic product. Did the image of that captivating individual from a social media video or an alluring advertisement immediately come to mind? Establishing a spokesperson for your company can be remarkably influential. They can leave a lasting impression on the consumer. Companies that put a “face” to their…
Read MoreRebranding 101: Signs it’s Time for a Rebrand & How to do it
BBG&G recently went through a rebranding to kick off our 25th year. Our motives behind it were simple: it was time. We essentially had the same logo since our founding in 1997, but our services, skillset, and market had expanded exponentially. We noticed that our competitors were taking a more modern approach to their image.…
Read MoreTwo New Mobile-Friendly Websites
We recently launched two new websites – Helen Hayes Hospital and New York State Bridge Authority. Read on to see how we did it! The New York State Bridge Authority (NYSBA) has successfully worked to maintain and operate key Hudson River crossings for the recreational, social, and economic benefits of the people of the region.…
Read MoreVideographer POV: What’s Trending in Video Marketing and Why It’s Essential
It’s not news that video is an essential marketing tool, but are you using it in the right way? There is so much change in the digital landscape, but we’re staying on top of the trends. Here’s what new in video marketing, why it matters, and some recent videos I love. Video Marketing Trends: Product…
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