The Power of a Face: How Establishing a Spokesperson Elevates Your Brand

By designdept | July 25, 2023
"The Power of a Face: How Establishing a Spokesperson Elevates Your Brand" graphic

Consider the last time you purchased a cosmetic product. Did the image of that captivating individual from a social media video or an alluring advertisement immediately come to mind? Establishing a spokesperson for your company can be remarkably influential. They can leave a lasting impression on the consumer. Companies that put a “face” to their…

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Rebranding 101: Signs it’s Time for a Rebrand & How to do it

By designdept | August 31, 2021

BBG&G recently went through a rebranding to kick off our 25th year. Our motives behind it were simple: it was time. We essentially had the same logo since our founding in 1997, but our services, skillset, and market had expanded exponentially. We noticed that our competitors were taking a more modern approach to their image.…

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Two New Mobile-Friendly Websites

By designdept | July 26, 2021

We recently launched two new websites – Helen Hayes Hospital and New York State Bridge Authority. Read on to see how we did it! The New York State Bridge Authority (NYSBA) has successfully worked to maintain and operate key Hudson River crossings for the recreational, social, and economic benefits of the people of the region.…

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