Posts Tagged ‘marketing’
How To Construct an Effective Call-to-Action
Algorithms may change regularly, but some things stay the same: people are more likely to do something if you invite them to do it. It goes back to print ads and TV commercials including the words “call now.” Though the concept has evolved over the years, it’s just as necessary in helping your customers along…
Read More5 Ways to Grow Your Email List
Screaming “Join Now!” is not enough. Here are 5 proven ways to grow your email list. Make the sign-up as quick and painless as possible Every extra step in the process is one more chance you’ll lose a subscriber. Ask for as little information as possible in an easily-accessible sign-up form, such as a pop-up…
Read More3 Steps To A/B Testing
Knowing what works and what doesn’t in your e-marketing strategies is a prerequisite for success. The idea behind A/B testing is to answer the question: Is A more effective than B? By changing one variable within two separate, randomly selected groups over a period of time, you can see which method produces better results. Here…
Read MoreThe Importance of Responsive Design
“Mobile customers value convenience and choice. If you can give them a great experience no matter what platform, device or screen-size they’re using, then they’ll come to trust and value your brand, and most importantly, buy from you today and in the future.” – Joseph Yi iPhone. Blackberry. Nexus. Galaxy. Kindle Fire. iPad. Microsoft Surface.…
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