Posts Tagged ‘marketing’

Over the river, through the woods, and a right on Main Street. There are a lot of ways customers can find your brand online. Whether a quick Google search or stumbling on a post that went viral, each customer has a unique motive. Maybe they are in the market for a brand new product or…

Whether you’re a marketer or business owner, finding the time for social media is often a challenge. After all, there is only 24 hours in a day, and 48 hours of work that needs to get done. Not to mention that customers demand new content on the daily — all of which is time-consuming to…

If you’re going to spend time and money to create content, why not make it last? Many top brands have adapted evergreen content as a way to extend the lifespan of their online material. Instead of covering top trends, or current events, they focus on topics that their audience will be interested in for weeks,…

Are you effectively communicating your brand across all platforms? In order for your brand to be memorable, it’s critical to have a consistent brand identity both on- and off-line. This allows consumers to identify with your brand and helps build an emotional connection based on trust. A brand’s identity is not just their logo and…