Posts Tagged ‘marketing’
How to Set Up a Social Listening Strategy
What is the secret to staying afloat in today’s fast-paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to respond. In a post-COVID world, it’s never been more important to build a community online. So, take your social…
Read MoreHow We Pivoted
The past few months have forced many businesses to pivot their marketing to appeal to a wider digital audience. We’ve helped our clients change their marketing tactics to adapt and continue to grow their presence online. Millbrook Vineyards & Winery Millbrook Vineyards & Winery was met with an interesting challenge when the pandemic hit. They…
Read MoreWho Are You Marketing To Now?
Marketing in the “New Normal” Requires a Fresh Look at Your Audience If your marketing plan is anything like ours, you’ve clearly identified your target audiences and personas. You know who needs or wants your products and/or services. You know their purchasing behaviors, when they make buying decisions, and where they go to do research.…
Read MoreIt’s Time for Your Mid-Year Marketing Checkup
So far, it’s been a challenging year for marketers. We talked about this in our recent webinar, and suggested that it’s a good time to pivot to mostly digital strategies. The month of July is a good time to re-assess your annual marketing plan, especially this year. You can see if you’re meeting your targets,…
Read More