Posts Tagged ‘marketing’
Why Translation is Important to Sell Your Destination
By Bethany, Social Media Strategist | August 9, 2019 With any marketing strategy, it’s imperative to make your messages “land” with your target audience. When you market to an international audience, you need to consider translating your materials. It’s the first step to show how willing you are to accommodate customers, clients, or guests who…
Read MoreBig Marketing Solutions for Small Banks
By Deborah Garry, President & CEO | August 5, 2019 Like everything else, the business of banking continues to evolve with emerging technology. We keep tabs on key trends that are most relevant to smaller banks today, and in doing so, realize that these financial institutions might benefit from technology-enhanced marketing solutions. One of the…
Read MoreCopywriting 2.0
By Meredith, Copywriter | July 22, 2019 Copywriting is a multi-faceted, ever-evolving discipline. To be successful at it today—it helps to be part marketer, part psychologist, and part techie. At its core, copywriting is really about communication. It’s the art of relaying information in ways that will be heard by your target audience, and acted…
Read MoreHow to Build Your Brand as a Thought Leader
By Deborah, President & CEO | June 12, 2019 Thought leadership is a method of self-marketing, by publicly demonstrating your capabilities and expertise in a specific industry or subject by addressing how to meet unique challenges or concerns that clients or customers face. Because a reputation grows over time, thought leadership campaigns generally involve…
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