Social Media Tools We Love

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Social media is always changing but these tools have been our tried-and-true through the years. Canva Pro Our social team has always been a big fan of Canva but never made the plunge into getting Canva Pro. Recently, we decided it was time and we are never looking back. Canva Pro has streamlined our social…

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Earned Media is Trusted More Than Paid Media

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The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…

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Social Media Content Calendar Best Practices and Template

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So, you decided to start your social media journey for your business, congrats! But what’s next? You might find yourself stuck, trying to figure out what your next move is or where you need to begin. We’re here to help! The best way to get started is to create a social media content calendar with…

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3 Easy Tips to Measure Social Media KPIs

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KPIs are key performance indicators. These KPIs can help track progress of a business. There are several different KPIs you can use to keep track of how your business’s social media is doing. They range from post reach and engagement to likes and shares. For social media KPIs, there are a few simple rules to…

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