Posts Tagged ‘social media’
Turning Your Video Views Into Leads
By Bethany, Social Media Strategist | February 19, 2020 Video is continuing to outperform other content in the digital world. Using video to nurture and convert your leads is an easy solution for many brands. Back in September, I attended Digital Marketing World Forum and gained helpful video marketing insights from Marketing Director of…
Read MoreThe Importance of Tracking Social Media Analytics
By Bethany, Social Media Strategist | January 6, 2020Paid social media campaigns continue to rise this year, and we see that more businesses are allocating their media buys to social media advertisements. When I attended Digital Marketing World Forum back in September, I had the opportunity to hear from experts on how they are managing…
Read MoreWhy Fads Aren’t Always Bad
By Bethany, Social Media Strategist | December 20, 2019 Angry Birds, Dabbing, Silly Bands, and Gangnam Style were just a handful of fads that started in the 2010s and grew in popularity. Even the first real “selfies” began over the past decade. It’s important to prepare your business, regardless of the industry, for upcoming fads…
Read MoreIf You’re Not Thinking About Digital Programmatic, You Should Be
By Kayla, Account Executive / Communications Specialist | December 11, 2019 According to eMarketer, programmatic now represents the primary method of buying digital media in the United States. By the end of 2019, eMarketer estimates that advertisers in the US will spend almost $60 billion on programmatic display with Facebook and Google accounting for more…
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