Posts Tagged ‘storytelling’
Top 3 Takeaways from the 2021 New York State Tourism Conference
Recently I attended the 2021 New York State Tourism Conference put on by NYSTIA (New York Tourism Industry Association). Held over three mornings, the virtual conference was packed with helpful presentations and tips. Though I couldn’t possibly summarize the wealth of insights shared throughout the conference, a few themes stood out for me. They are:…
Read MoreThe Importance of a Good Annual Report
Why does a “good” annual report matter, anyway? Who are they really for? While an annual report may not at first appear to be the most exciting content a company can generate for itself, it presents an opportunity to communicate key attributes about your brand, mission, and achievements that your employees, stakeholders, shareholders, colleagues, investors,…
Read MoreThe 5 “W’s” of Storytelling in Destination Marketing
Emotion drives people to take trips, visit attractions, and dine in restaurants. Certainly, in these times, emotions and perceptions play a key role in visitors’ decision making. How you tell your story is integral to tapping into consumer’s emotions, alleviating any travel concerns they may have, and luring them your way. Let’s break down the…
Read MoreTravel Takeaway Tuesday Part VI
We’ve made it almost three months into quarantine. Though it’s been a taxing time for the tourism industry, there have been promising signs over the past month. One thing’s certain — the virtual connections between tourism and travel providers and their customers will remain just as important throughout the rest of the year. Thanks to…
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