How to Build a Collaborative Agency Model

How to Build a Collaborative Agency Model

Besides being agile and able to adroitly “pivot”, another successful strategy many businesses found for riding out and even thriving during the pandemic experience was collaboration. For us, with in-person opportunities closed, we first had to become innovative in our networking and community involvement – an integral component of our new business generation. In a…

Read More

Top 3 Takeaways from the 2021 New York State Tourism Conference

cityscape at night

Recently I attended the 2021 New York State Tourism Conference put on by NYSTIA (New York Tourism Industry Association). Held over three mornings, the virtual conference was packed with helpful presentations and tips. Though I couldn’t possibly summarize the wealth of insights shared throughout the conference, a few themes stood out for me. They are:…

Read More

How to Set Up a Social Listening Strategy

How to Set Up a Social Listening Strategy

What is the secret to staying afloat in today’s fast-paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to respond. In a post-COVID world, it’s never been more important to build a community online. So, take your social…

Read More

Travel Monthly Round-Up: November

Travel Monthly Round-Up: November

Non-Predictions for 2021 The travel industry has had quite the upheaval in 2020. It’s hard to say what will happen for the new year ahead.  So, this year, we’re focusing on what we know and presenting our “non-predictions” for 2021. Road Trips  Many travelers were apprehensive to fly when travel bans started to lift this…

Read More