Posts Tagged ‘strategy’
2022 NYSTIA Tourism Conference Takeaways
For the first time since 2019, national tourism industry leaders and state and regional executives were able to come together in person for NYSTIA’s (New York State Tourism Industry Association’s) spring New York State Tourism Conference. The theme for this year’s conference, held in Westchester County, was Recovery & Resurgence. The excitement was high, and…
Read MoreHow to Build a Collaborative Agency Model
Besides being agile and able to adroitly “pivot”, another successful strategy many businesses found for riding out and even thriving during the pandemic experience was collaboration. For us, with in-person opportunities closed, we first had to become innovative in our networking and community involvement – an integral component of our new business generation. In a…
Read MoreHow to Set Up a Social Listening Strategy
What is the secret to staying afloat in today’s fast-paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to respond. In a post-COVID world, it’s never been more important to build a community online. So, take your social…
Read MoreThe 5 “W’s” of Storytelling in Destination Marketing
Emotion drives people to take trips, visit attractions, and dine in restaurants. Certainly, in these times, emotions and perceptions play a key role in visitors’ decision making. How you tell your story is integral to tapping into consumer’s emotions, alleviating any travel concerns they may have, and luring them your way. Let’s break down the…
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